Job description

Our client is a leading mass beauty cosmetic brand seeking a strong VP of Marketing based in LA or OC. On site full time in Ontario, CA

The Vice President of Marketing will be a key member of the executive leadership team, responsible for building brand equity, driving consumer engagement, build and lead a high- performing team to deliver innovative marketing strategies that support business growth.

This individual will lead the strategic development of brand identity, consumer engagement, marketing innovation, and digital-first initiatives in the highly competitive beauty space for the brand. The ideal candidate is a results-oriented leader with deep beauty industry knowledge, a passion for storytelling, and a track record of building and scaling modern, customer-centric brands.

This role requires a hands-on, creative, and analytical marketer who can drive both brand equity and commercial performance across DTC, retail, and omnichannel platforms.

Responsibilities & Duties

Brand Strategy & Development

Define and evolve the company’s brand vision, positioning, and voice to resonate with core consumer segments.
Oversee the brands’ positioning, creative development, product launches, and

360° campaign execution across all channels – including digital, social, retail, influencer, and traditional- with a focus on Consumer Insights & Innovation

Maintain consistency of brand identity across digital, print, retail, influencer, and PR channels.

Marketing Leadership

Create and execute comprehensive and unique marketing strategies that support brand(s) and revenue growth.
Lead all national and local marketing efforts including product launches, promotions, events, and brand partnerships.
Align marketing goals with sales and product development to accelerate revenue and category expansion.

Digital & Social Media Oversight

Direct digital marketing campaigns include SEO, paid media, influencer marketing, email, and CRM.
Guide content development strategies for web, social media, and owned channels to increase engagement and traffic.
Optimize performance through analytics, A/B testing, and data-driven insights.

Retail & Channel Marketing

Develop integrated go-to-market plans for retail partners (Ulta, Target, CVS, Walmart, dollar stores etc.).
Support sell-in and sell-through strategies with strong merchandising and promotional support.
Collaborate with sales teams to ensure alignment between marketing and retail execution.
Monitor consumer trends, competitive activity, and category shifts to guide marketing strategies.
Leverage data, research, and feedback to create innovative, consumer-led campaigns and brand initiatives.
Identify whitespace opportunities and contribute to product pipeline planning.

Budgeting & Resource Management

Own the annual marketing budget, ensuring efficient spending and maximizing ROI across channels.
Manage external partners including agencies, consultants, and freelancers.

Brand Protection & Reputation

Act as brand guardian(s), ensuring consistency with brand standards and tone across all platforms.
Monitor and address to brand sentiment, PR risks, and reputation concerns.

Team Leadership & Development

Build, lead, and mentor a high-performing team across brand, digital, content, and creative functions.
Foster a collaborative, inclusive, and high-energy marketing culture focused on innovation and results.

VP of Marketing-Beauty-San Bernardino County, CA

About the job

Job description