Social Media Marketer

Join our team as a Social Media Marketer and help us grow our online presence and engagement!

As a skilled marketer, you will be responsible for creating and executing social media campaigns across various platforms, including Facebook, YouTube, Instagram, Reddit, and LinkedIn. You will work closely with our marketing team to develop compelling content that resonates with our target audience and drives engagement while developing synergies with other marketing channels. Your expertise in social media analytics will be critical in measuring the success of our campaigns and identifying areas for improvement.

Tool knowledge is not a requirement! We need people who are committed to helping our customers find what they need, and to reach out to new customers to help find them the best solution. As a key member of our marketing team, you will have the opportunity to influence our image and help us achieve our business goals.

About us:

At Beaver Industrial Supply, we understand the importance of having the right tools for the job, and we are looking for the right person! Our story began in 1986 when the company was founded, initially manufacturing only one revolutionary product: a small but mighty laminate edge finisher. Since that time, we have dedicated ourselves to a mission of solving problems and providing solutions for woodworkers, metalworkers, welders, concrete workers, landscapers, electricians, hobbyists, and DIY enthusiasts throughout the country

Responsibilities:

• Develop and execute social media strategies that align with business goals and evolving target audience interests.
• Create and curate engaging content for social media platforms, including graphics, videos, and written copy. (Included on-camera content)
• Monitor and analyze social media metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
• Assist in managing social media accounts, including scheduling posts, responding to comments and messages, and maintaining brand voice and tone.
• Collaborate with cross-functional teams to ensure social media efforts are integrated with other marketing initiatives.
• Stay up-to-date with industry trends and best practices in social media marketing to continuously improve strategies and tactics.
• Identify and engage with influencers and brand advocates to increase brand awareness and drive engagement on social media.
• Respond to customer inquiries and comments on social media in a timely and professional manner.
• Develop and maintain relationships with social media influencers and other relevant industry contacts.
• Monitor and manage online reputation by addressing negative reviews and comments.
• Continuously test and experiment with new social media tactics and strategies to improve performance and drive business results.

Working at Beaver Industrial Supply:

• Join a dynamic team that values creativity and innovation in social media marketing strategies.
• Work with a diverse group of clients and industries, gaining valuable experience and expanding your skillset.
• Collaborate with a supportive and collaborative team that encourages growth and development.
• Make a meaningful impact on the success of our clients' businesses through effective social media marketing campaigns.
• Enjoy a flexible and dynamic work environment that allows for a healthy work-life balance.
• Are comfortable on camera and have a friendly, authentic presence

Best Fit:

• Have experience growing and engaging online communities
• Know how to optimize content for social algorithms and engage with niche communities (e.g., woodworking forums, contractor Facebook groups)
• Understand how to align content with promotional goals (seasonal sales, new launches, clearance, etc.)
• Are organized, creative, curious, and ready to build something with impact

Perks:

• Flexible weekday daytime hours
• No weekend or evening work
• 401K retirement plan
• Health benefits
• Paid time off
• Casual yet professional work environment
• Positive and respectful workplace
• Equal Opportunity Employer (EOE)

Job Type: Full-time

Pay: $22.50 - $24.50 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• No nights
• No weekends

Work Location: In person