Director, Social Media

Overall Objective

The Director, Social Media collaborates with creative, strategy, media, analytics, and technical teams. They must be well versed in consumer experience insights, content creation best practices and principles, influencer social media marketing, and algorithm-driven media platforms. This position creates, distributes, and optimizes compelling content that resonates with the target audience and drives traffic to websites, social media, landing pages and other consumer-facing channels. This role requires a strategic thinker with strong creative and media instincts, leadership skills, and a proven track record of success in social media and influencer marketing.

Responsibilities

• Own and manage content strategy and calendar creation to ensure content is on brand and aligned with client strategies & business goals
• Identify stories, themes, and initiatives that ladder up to objectives and planned content calendars: social and beyond
• Develop creatively inspiring content for a range of digital and social channels
• Provide strategic and innovative recommendations for creative campaign concepts, influencer activations and partnerships to be executed on clients’ social platforms
• Collaborate on influencer relationships and the content process for clients and partners
• Capable of analyzing social metrics for the purpose of making recommendations based on data insights
• Collaborate with Creative and Integrated Strategy teams to create meaningful customer experiences, interactions, and visual design
• Provide oversight and general direction to Content Designers and Copywriters to create effective content in an efficient manner
• Demonstrate content expertise while collaborating with leadership of other Agency departments

Requirements

• Bachelor’s Degree in Advertising, Marketing, Business or equivalent industry experience
• 5-7 years of experience in Advertising/Marketing Industry is highly preferred
• Must have experience monitoring, analyzing, and reporting on social media performance metrics to optimize strategies and campaigns
• Manage influencer outreach and develop and execute influencer marketing campaigns
• Has successfully launched multiple integrated campaigns where content strategy directly influenced the concept(s)
• Immersed into culture and trends whether personally and/or professionally
• Identify target audiences and create platform-specific content strategies.
• Knowledgeable in all social platforms and content best practices, and easily adaptable & eager to master emerging platforms
• Strong communication, organizational, and problem-solving skills.
• Comfortable and confident leading cross department teams, brainstorms, and projects forwards
• Understanding of paid social principles and how organic & paid social can work together.
• Proficiency in Adobe Photoshop, Illustrator, and Acrobat on a Mac OSX platform is highly preferred