Mgr, Social Community & Fan Engagement

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

Social Community & Fan Engagement Manager

Telemundo is seeking a bilingual Social Community & Fan Engagement Manager to lead the voice, connection, and fan culture of our brand on social media. This is a pivotal new role focused on two key pillars: developing and delivering a unique, authentic brand voice across platforms through direct fan interaction, and building meaningful partnerships with creators, talent, brands, internal stakeholders and fan communities to extend the reach and impact of our social marketing campaigns. This leader will be at the heart of how we engage with purpose, personality, and cultural fluency across all our social handles.

Key Responsibilities

• Define and implement Telemundo’s community engagement strategy across all social platforms (Instagram, TikTok, Facebook, X, YouTube, Threads, and more).
• Lead day-to-day community management operations, overseeing the team responsible for replying to fans, moderating comments, and engaging with talent mentions and fan accounts.
• Maintain and evolve a consistent brand voice, ensuring our tone feels human, inclusive, and aligned with Telemundo and our show identities.
• Actively participate in real-time conversations and trends, helping the brand insert itself authentically into relevant social moments.
• Build relationships with content creators, influencers, celebrities, and superfans to strengthen community ties and spark organic advocacy.
• Collaborate with internal Social, PR, Talent, and Production teams to align community moments with broader campaigns.
• Identify, track, and report on community KPIs such as response time, sentiment, fan growth, and engagement quality.
• Utilize social listening tools to monitor fan behavior, trends, and issues—surfacing community insights that inform content and strategy.
• Develop playbooks and workflows for fan engagement during live events, premieres, finales, and cultural moments.
• Create and maintain a roster of amplifiers and allies—brand fans, creators, and partners who can be activated in key moments.

Qualifications

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, Media, or related field
• 5+ years of experience in community engagement, social media management, or digital marketing—preferably in entertainment, media, or fandom-driven industries
• Deep knowledge of U.S. Hispanic audiences and an intuitive understanding of cultural conversations and fandom behavior
• Strong writing and communication skills, with a proven ability to craft compelling social copy in both English and Spanish
• Experience leading or managing community teams or contributors
• Familiarity with social listening and engagement tools (e.g., Sprinklr, Brandwatch, Khoros, etc.)
• Highly collaborative and resourceful, with excellent relationship-building skills across teams and external partners
• Comfort engaging with high-profile talent, influencers, and brands
• Strong attention to detail, time management, and ability to thrive in a fast-paced environment

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.