Social Media Strategist

Job Summary
We are a growing medical aesthetic and integrative skincare practice seeking a highly self-directed and creative social media growth strategist to manage and scale our social media presence

The ideal candidate has a basic understanding of dermatology/aesthetics and functional health/wellness on a deeper level and knows how to combine thoughtful visuals, expert education, and clinical professionalism.

This role is perfect for someone who can either produce clean expert-level content themselves or act as a liaison to source and manage a trusted videographer and editor on-brand

This is not an influencer role, but a professional strategic content role with long-term brand development potential. This role requires a deep understanding of social media marketing, content creation, and digital marketing trends to create compelling campaigns that resonate with our target market.

About Us:

• A highly specialized, aesthetics and skin health practice
• We serve patients with hormonal acne, melasma, pigmentation disorders, scarring, and aging concerns using a holistic approach
• Based in Southern California
• Our digital brand voice is calm, clinical, grounded, and centered on outcomes, no hype, no trends for trend’s sake

Duties

Content Strategy & Creation

• Develop a monthly content calendar
• Create 3–4 pieces of content per week across social media using reels, carousels, and story-driven formats
• Maintain a reusable evergreen content vault

Video Production or Management

• Either film, edit, and produce all video content yourself
• OR act as a liaison to hire and manage a videographer and/or editor for monthly content production
• All content must be clean, educational, visually cohesive, and aligned with our privacy and clinical standards
• You must proactively schedule and batch content and identify video opportunities throughout the month

Engagement & Growth

• Monitor and respond to DMs and comments in a warm, professional tone
• Track analytics, follower growth, reach, saves, and post performance
• Suggest content ideas based on platform trends, questions, or popular topics
• Present monthly performance reports with recommendations
• Utilize Google Analytics and other tools to track performance metrics and report on campaign effectiveness.
• Manage advertising campaigns on social media platforms to promote products and services effectively.
• Stay updated on the latest trends in e-commerce and digital marketing to ensure innovative approaches in strategy development.
• Utilize Adobe Creative Suite for designing graphics and visuals that enhance social media posts.

Experience

• Proven experience in social media management, preferably within an e-commerce or digital marketing environment.
• 2–3+ years of experience in social media marketing, preferably in skincare, aesthetics, dermatology, wellness, or medical fields
• Strong writing and visual storytelling skills
• Fluent in social media native tools, CapCut, Canva, and analytics tracking
• Ability to work autonomously and stay aligned with the brand’s tone and privacy standards
• High level of professionalism and attention to detail
• Proficiency in content creation tools and techniques; experience with Adobe Creative Suite is a plus.
• Familiarity with Google Analytics for tracking performance and making data-driven decisions.
• Excellent communication skills with the ability to create engaging content tailored to different audiences.
• A passion for staying current with industry trends in social media marketing, advertising, and digital marketing strategies.
• This is a part-time contract In house with ability to be remote with flexible hours but consistent weekly deliverables are required
• You are expected to pre-schedule all content during planned time off

To Apply, Please Submit:

• resume + portfolio or links to IG/TikTok accounts you’ve managed
• A short paragraph, explaining how you’d grow a brand like ours
• (Optional but preferred): A sample 30-second reel idea or carousel concept for one of our core topics: hormonal acne, pigmentation, injectables, etc.

Job Type: Contract

Pay: From $400.00 per week

Benefits:

• Flexible schedule

Application Question(s):

• Will you be able to reliably commute to Rancho Cucamonga and Beverly Hills?

Experience:

• Social media strategy: 2 years (Preferred)

Work Location: In person