Senior Social Media Specialist

Manière De Voir New York, New York Full-Time Posted On July 04, 2025 Job Title: Senior Social Media Specialist

Location: New York City

Employment Type: Full Time

Salary Range: $80,000-$110,000

We’re looking for a culturally aware, trend-savvy Senior Social Media Specialist to lead and elevate our social presence across platforms. This role is ideal for someone who lives and breathes fashion, understands the intersection of content and community, and has a sharp instinct for what engages, converts, and inspires. You’ll own strategy and execution across key channels, translating the brand’s voice and visual identity into scroll-stopping content and campaigns.

Key Responsibilities:

• Content Strategy & Platform Ownership

• Develop and manage the brand’s social calendar across platforms (Instagram, TikTok, Pinterest, X, LinkedIn, etc.).

• Brief and collaborate with the creative team on asset creation — from photo selects to Reels concepts.

• Craft engaging, brand-aligned copy and maintain consistent tone of voice across all platforms.

• Influencer & Creator Collaboration

• Partner with the Partnerships & Events Manager to identify, vet, and engage with influencers and creators.

• Coordinate content needs for gifting, seeding, and paid campaigns — ensuring influencer content aligns with the brand’s aesthetic and messaging.

• Track and reshare influencer content across channels; maintain relationships and source new collaborators that align with the brand vision.

• Leverage creator partnerships to grow reach, drive engagement, and support product launches or events.

• Community Management & Engagement

• Manage daily interaction with followers — responding to DMs, comments, tags, and mentions in an authentic, fashion-forward voice.

• Spot and engage with UGC and potential advocates; support the growth of a loyal, style-conscious community.

• Identify cultural moments, social trends, and fashion news worth responding to in real time.

• Campaign & Launch Support

• Lead social planning and rollout for seasonal campaigns, product drops, influencer events, and brand experiences.

• Support on-the-ground coverage during events or photoshoots, capturing live content when needed.

• Analytics & Performance

• Monitor platform insights to track growth, reach, and engagement.

• Report regularly on key metrics and apply insights to optimize future strategy and content planning.

• Stay up to date on algorithm updates, best practices, and platform innovations.

Reporting Structure:

• Reports to: Head of Creative
• Day-to-day collaboration with: Partnerships & Events Manager
• Works closely with: Content, Design, Photo/Video, E-Commerce, PR, Influencer partners, and marketing team

Qualifications:

• 4–6+ years of experience managing social media for a fashion, lifestyle, or luxury brand.
• Proven track record of building and executing successful content strategies and influencer campaigns.
• Strong visual sensibility and understanding of what resonates in fashion, especially in digital-first environments.
• Fluent in Instagram, TikTok, and Pinterest, with experience using native analytics tools and planning platforms (e.g. Later, Notion, Trello).
• Excellent copywriting, content planning, and campaign briefing skills.
• Ability to juggle multiple projects, stay organized, and adapt quickly in a fast-moving fashion calendar.

Bonus Points For:

• Direct experience managing influencer gifting or seeding programs.
• Comfort directing or appearing in short-form content.
• Knowledge of photo/video editing apps like CapCut, Lightroom, Canva, or Adobe Express.
• Familiarity with the fashion landscape across editorial, influencer, and cultural spheres.