Regional Marketing Director, North America

Regional Marketing Director, North America

Location: Wilmington, Delaware, USA

Hybrid Schedule (Monday-Wednesday In-Office)

The LYCRA Company has built a leading position in the Apparel industry over the years via a continuous stream of value-adding fiber, fabric, or garment innovations enabled and supported by a network of strategic partners across the entire value chain. This contributed to making the LYCRA® brand a unique asset that still powers today one of the most iconic and valuable corporate franchises in the Apparel industry. It is all reflected in our corporate vision: “enhancing life through innovative garment solutions.”

Seeking a dynamic, strategic, and hands-on Regional Marketing Director to lead our North American marketing efforts. This role will be responsible for driving B2B portfolio brand equity and products while also building and executing joint marketing programs with value chain partners (B2B2C and B2C) in the apparel business. The ideal candidate will bring strong experience in commercial marketing with a demonstrated ability to build collaborative, cross-functional programs that span our apparel value chain — from product innovation and commercial sales to end-consumer activation with downstream retail and brand partners.

This role will report to the Chief Marketing Officer and be based in Wilmington, Delaware. The successful candidate will be responsible for the following key responsibilities, among others as business needs evolve:

Regional B2B Commercial Marketing:

• Develop and execute North American marketing strategies to support product and commercial objectives.
• Partner closely with global marketing and commercial teams to align marketing initiatives with revenue targets.Develop regionally relevant messaging, storytelling, activation and events aligned with global brand strategy.
• Lead region specific media buying strategy and execution
• Lead region specific trade show and event strategy and execution
• Build our brand and leadership credentials at trade level to accelerate commercial adoptions while creating distinct value for our partners along the value chain.
• Lead the pitching and development of bespoke customer merchandising tools, brand identification to leverage our brands’ storytelling for co-branded programs with brands and retailers.
• Continually innovate our communication/promotion strategies and tactics.

Value Chain Partner Marketing (B2B2C/B2C)

• Co-pitch (with sales) to build joint marketing plans with brand, retail, and manufacturing partners to support our brand equity and drive pull at the retail level.
• Partner with global brand and product marketing teams to simplify technical product stories into compelling narratives.
• Manage co-marketing initiatives including joint campaigns, partner events, co-branded content, influencer collaborations, and retail activations.

Brand Management and Cross Functional Collaboration:

• Steward of each brand’s vision, position, and architecture.
• Work closely with global marketing counterparts to ensure regional alignment with global brand standards, positioning, and messaging.
• Serve as a regional subject matter expert providing market insights, consumer trends, and competitive intelligence to inform global strategies.
• Ensure appropriate controls and processes for communications.
• Engage, inspire and galvanize the organization around each brand’s vision, position and strategies.
• Lead co-branding programs downstream.
• Lead internal and external communications activities that reflect and reinforce the brand’s positioning.

Required Skills and Experience:

• Minimum of 10 years of demonstrated Marketing Communications experience for B2B and B2C audiences for on-line and off-line channels.
• Strong organization and management skills with the ability to prioritize multiple projects and work well under tight timelines.
• Demonstrated project management and leadership skills.
• Ability to collaborate, and influencer of internal and external audiences.
• Deep understanding of digital communications, platforms, media and content performance across multiple channels including websites, social media, and e-mail.
• Proven ability to manage agency relations and multiple agency partners/freelancers.
• Exceptional communication skills – both written and verbal.
• Proactive, results-driven self-starter with an entrepreneurial mindset.
• Bachelor’s degree in Marketing, Communications, Business or related area of study.

Desirable Skills & Experience:

• Apparel Merchandising experience.
• Ingredient brand experience
• MBA in Marketing or Master’s degree in Communications, Journalism, English or equivalent.

Compensation/Benefits

• We offer a competitive salary, including variable pay and an excellent benefits package.

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, and TACTEL®. The LYCRA Company’s legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company focuses on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com.

We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.