Marketing Manager

Position Summary:

PRIME VACATIONS is seeking a results-driven Marketing Manager to lead our email marketing strategy, manage strategic partnerships, and oversee the development of key marketing initiatives across digital and print platforms. This individual will own the full lifecycle of our HubSpot marketing efforts, from segmentation and automation to execution and reporting. The ideal candidate will also have a strong grasp of SEO, PPC campaigns, Google Analytics, and local partnership development.

Learn more about Prime Vacations at https://primevacations.com.

Key Responsibilities/Essential Functions:

Digital Marketing Strategy & Execution

• Support the development and execution of integrated digital marketing strategies to drive website traffic, increase bookings, and grow brand visibility
• Manage content calendar across digital platforms, including email, paid media, blog, and website updates
• Collaborate with crossfunctional teams to develop highperforming landing pages, seasonal campaign assets, and digital storytelling opportunities
• Stay current on digital trends and emerging tools to continuously optimize performance and identify new opportunities for growth
• Assist with influencer campaigns, usergenerated content initiatives, and digital partnerships that align with brand goals

Email Strategy & HubSpot Management

• Own and manage the full lifecycle of email campaigns using HubSpot, including creation, segmentation, A/B testing, and optimization
• Develop automated workflows and personalized email journeys to enhance guest engagement, encourage repeat bookings, and support promotions
• Monitor key performance metrics (open rates, clickthrough, conversions, unsubscribes, etc.) and translate insights into campaign improvements
• Maintain list health and manage audience segmentation strategies across lifecycle stages

Local Partnership Development

• Act as the primary liaison with the Visitors Bureau and local Chambers of Commerce
• Cultivate and maintain strategic relationships with local partners to support cobranded marketing initiatives, community engagement, and PR opportunities
• Plan and coordinate participation in local events, sponsorships, and destination tourism campaigns

Marketing Collateral Oversight

• Lead the development, execution, and quality assurance of all marketing collateral, including print pieces, digital brochures, signage, and branded materials
• Collaborate with designers, copywriters, and print vendors to ensure assets are brandaligned and support sales, promotions, and guest communication goals
• Maintain an organized system for asset management and collateral distribution

SEO, PPC, & Analytics

• Manage or oversee the execution of paid media campaigns (Google Ads, Meta, retargeting, etc.) with a focus on ROI and attribution
• Partner with SEO teams to enhance organic performance through optimized landing pages, keyword strategies, and content planning
• Track, analyze, and report on all marketing efforts using GA4, HubSpot analytics, and thirdparty tools — providing actionable insights to inform strategy

________________________________________

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field preferred
• 3 to 5 years of experience in digital marketing, with a focus on email marketing, automa tion, and campaign execution
• Proficiency in HubSpot (or similar CRM/marketing automation platforms)
• Strong knowledge of Google Ads, SEO best practices, and GA4
• Experience managing marketing partnerships and/or community relationships is a plus
• Excellent project management skills and the ability to manage multiple initiatives
• Strong communication and copywriting skills; design experience a bonus

Additional Qualifications:

• Satisfactory Background Check

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Benefits:

• Competitive compensation that corresponds with education and experience
• Medical benefits package, Dental and Vision options
• 401(k)
• Vacation Accrual
• Company Paid holidays

Prime Vacations is an equal opportunity employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics, or any other category protected under applicable law.

About Prime Vacations

PRIME VACATIONS provides premium unforgettable vacation experiences throughout coastal Florida. We offer our property owners comprehensive services for managing their homes and deliver exceptional guest experiences at our boutique hotels, restaurants, marinas, and rental properties. Creating a workplace environment for team members to thrive is paramount. PRIME VACATIONS is committed to our communities and strives to make them a better place for locals and visitors. Passion – 24/7, we work with a passion for serving our guests the best we can. We are local experts and share the same love for vacations that you do.