Public Relations and Marketing Specialist

The Overbrook School for the Blind is seeking a Public Relations and Marketing Specialist who exudes a passion for the school, its students, and its employees. This position will report directly to the Director of Development and Communications.

The Mission of Overbrook School for the Blind (OSB) is to develop and deliver education that enhances the options available for persons with visual impairments, including those with additional challenges, so that they have the greatest opportunity to experience active and fulfilling lives.

Organizational Description: OSB is a dynamic and multi-faceted organization centered around the operation of a private non-profit school for ages 3 to 21. Formal and informal parental feedback consistently highlights the caring and committed staff as a primary strength of the School. Along with three other Chartered Schools for the Deaf and Blind throughout Pennsylvania, OSB receives general operating support through an annual state appropriation that partially subsidizes the salaries and benefits for over 230 employees. In addition to school operations, OSB manages expansive Birth to 3 Services in multiple counties and oversees an International Program that serves nine developing countries in Southeast Asia. Additionally, OSB provides itinerant services by Teachers of the Visually Impaired to students in local school districts and charter schools. Since 1832, OSB’s legacy of innovation in service to children who are blind or visually impaired has been propelled by an energetic and dedicated workforce.

Job Functions: Overbrook School for the Blind (OSB) seeks a dynamic and creative Public Relations and Marketing Specialist to lead and execute strategic communications that elevate OSB’s visibility, enhance brand recognition, and engage diverse audiences across digital and traditional platforms. This position plays a critical role in telling the story of OSB, our mission, impact, and community, through compelling content and effective public engagement.

Marketing & Branding

• Develop and implement marketing strategies to build brand awareness and promote OSB’s programs, events, and campaigns
• Ensure consistent messaging and visual identity across all platforms
• Create promotional materials, including brochures, newsletters, flyers, and campaign assets

Public Relations & Media Engagement

• Manage media relations, including writing and distributing press releases, pitching stories, and serving as a liaison with local and national media
• Cultivate relationships with media outlets, community influencers, and stakeholders
• Monitor and report on media coverage and PR metrics

Website & Social Media Management

• Oversee the design, content, and functionality of OSB’s website, ensuring accessibility and relevance
• Create, schedule, and manage content for OSB’s social media channels (Facebook, Instagram, TikTok, LinkedIn, etc.)

Monitor engagement metrics and adjust strategies to grow audiences and reach

Community Engagement & Storytelling

• Identify and share powerful stories of OSB students, alumni, faculty, and families
• Promote OSB events, announcements, and partnerships to the public
• Partner with development staff to align communications with fundraising and campaign goals

Minimum Education and Experience Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field
• 3–5 years of experience in communications, PR, or marketing (nonprofit or education sector preferred)
• Strong writing, editing, and storytelling skills

Proficiency in Adobe Creative Cloud (Photoshop, InDesign, Illustrator, etc.)

• Proficiency in website CMS (e.g., WordPress), social media platforms, and email marketing tools
• Knowledge of accessibility best practices in digital communication
• Creative, detail-oriented, and comfortable working in a mission-driven environment

Physical Requirements & Work Environment:

• Lifting: must be able to lift 50 lbs minimum. Participate in 2-person lifts.
• Working Environment: Employees are subject to accidents and/or injuries, which may be incurred during the performance of the essential functions of the position. Work is primarily indoors, but some outdoor activities may be required.

Benefits and Pay:

OSB offers a competitive salary and benefits package reflective of the applicant’s training and experience, including liberal financial support for the pursuit of advanced degrees. Applications from members of communities traditionally underrepresented in school administrative positions are invited.

Overbrook School for the Blind Equal Employment Opportunity Statement:

Overbrook School for the Blind (OSB) has, and will continue to follow, a policy of recruiting, employing and promoting individuals best qualified for any position by reason of education, training, and experience without regard to race, color, ancestry, genetic information, familial or marital status, domestic or sexual violence victimization, ethnicity, religion, age, sex (including pregnancy, childbirth or a related medical condition), sexual orientation, gender identity, national origin, or non-job-related disability or the use of a guide or support animal because of blindness, deafness or physical disability. OSB shall not discriminate against an individual who has exercised his/her rights against discrimination in accordance with applicable federal, state, or local laws.

Overbrook School for the Blind offers a competitive salary and benefits package reflective of the applicant’s training and experience.

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