Director, Partnerships & Social, BK, US&C

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Role Description:

The Director, Social Media Marketing & Brand Partnerships is responsible for leading Burger King's social media strategy and strategic partnership development. This role focuses on enhancing brand visibility and engagement through innovative social campaigns and high-impact partnerships. The Director will manage both organic and paid social strategies, influencer programs, and key brand partnerships (e.g., IPs, media extensions, sports properties), aligning all efforts with the brand’s purpose and business goals.

Responsibilities:

Social Media Strategy & Execution

• Develop and implement Burger King's social media strategy across platforms, including influencer marketing.
• Oversee content creation and paid asset development to drive engagement and business performance.
• Monitor social trends and performance, structuring a learning agenda in partnership with analytics to optimize results.

Partnership Development & Management

• Identify, negotiate, and manage strategic partnerships that align with brand values and growth pillars.
• Lead contract negotiations and ensure execution maximizes brand impact and ROI.
• Collaborate cross-functionally to align partnership initiatives with broader marketing strategies.

Stakeholder & Agency Management

• Serve as the primary liaison for internal leadership and cross-functional teams on social and partnership strategies.
• Manage external agencies and define effective ways of working to ensure high-quality execution.

Budget & Financial Oversight

• Oversee social and partnership agency scopes of work and manage non-working budget allocations.
• Make investment decisions for IP/media commitments and experiential programs in collaboration with marketing leadership.

Qualifications:

• Bachelor’s degree from a 4-year college or university.
• 8-10+ years of experience in partnerships marketing, audience acquisition and management, and/or social strategy.
• Strong communication and analytical skills with the ability to connect branding efforts to business outcomes.
• Highly organized, deadline-driven, and adaptable in a fast-paced environment.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.