Goalie Marketing Specialist

Description: Company Introduction

At MonkeySports, we are passionate about sports and understand the importance of helping athletes of all skill levels excel in their game. Whether you’re a hockey player, lacrosse enthusiast, baseball fanatic or an all-around sports lover, MonkeySports sets out to inspire and empower athletes through access to high-quality sports equipment, expert knowledge, and exceptional experiences.

Joining MonkeySports means joining a company that values your expertise, enthusiasm, and dedication. Whether you’re on the sale floor, assisting with inventory, providing exceptional customer service, or coaching your team, your contribution will play a vital role in helping athletes of all ages and skill levels to achieve their goals.

If you’re driven, team-focused, and passionate about sports, we invite you to apply to be a part of the MonkeySports Team. Discover a fulfilling career where your love of sports and expertise can make an impact.

Job Summary

The Marketing Specialist – Goalie is a creative professional responsible for the concept, development, and execution of marketing campaigns, original content, and product storytelling focused on the Goalie category. This role plays a vital part in driving engagement across retail and eCommerce platforms by showcasing product knowledge, on-camera personality, and category leadership. The position requires independent judgment and artistic talent to craft compelling media, collaborate cross-functionally, and elevate MonkeySports as the premier destination for baseball and softball gear and expertise.

Requirements: Essential Job Functions

• Develop original written and visual content tailored to the hockey and goalie communities, including product reviews, launch announcements, buying guides, and event promotion.
• Serve as an on-camera personality for Goalie-focused video content, tutorials, and social features.
• Plan and execute marketing campaigns in collaboration with the creative, photo, eCommerce, and retail teams.
• Write product copy, blogs, and content for digital platforms highlighting technical specs and customer benefits.
• Monitor trends, new equipment launches, athlete insights, and seasonal opportunities specific to Goalie.
• Coordinate timelines, project schedules, and creative feedback loops for campaign execution.
• Manage influencer and affiliate partnerships within the Goalie community—recruit, engage, and track performance.
• Assist in building vendor relationships and executing co-branded marketing initiatives.

Additional Responsibilities and Requirements:

• Act as the internal subject matter expert for Goalie marketing.
• Assist with in-store marketing materials, digital signage, and promotional displays.
• Support and contribute to social media strategies, including user-generated content and community engagement.
• Represent MonkeySports at brand events, demos, and vendor activations—online or in person.
• Uphold brand voice and consistency across all content and outreach.

Qualifications, Education, and Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 1–3 years of experience in sports marketing, digital content, or retail preferred.
• Expertise in Goalie equipment, culture, and terminology.
• Experience with influencer or affiliate marketing programs strongly preferred.
• Strong communication and collaboration skills.
• Comfortable on camera and familiar with photo/video production processes.
• Working knowledge of Google Workspace, Microsoft Office, and basic CMS platforms.
• Bonus: SEO knowledge, graphic design or video editing, Meta Ads Manager experience.

Cognitive and Physical Demands:

• Ability to multitask, prioritize, and manage campaign timelines.
• Willingness to take feedback and iterate in a team environment.
• Ability to sit or stand for long periods; lift up to 50 lbs for event setups or product shoots.

Working Conditions:

• Primary work location is the MonkeySports Corporate Office in Allen, TX.
• Occasional travel to retail locations, events, or vendor meetings.
• Flexible work schedule, depending on campaign needs and performance.
• Evening or weekend availability may be required during key promotions or events.

Benefits

• Medical
• Dental
• Vision
• Paid Time Off
• 401k with Employer Match
• Life, Accident, Disability, FSA, Critical Illness, Identity Theft Coverage, Pet Insurance
• Employee discounts

Other

We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran, or other protected status. All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test and background screening.

The statements contained in this job description reflect general details necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods, or to otherwise balance the workload.