Director of Marketing

Decision Tactical LLC

Full-time

Sanford, FL, US (Remote)

$100k - $120k

Apply

About the job

About Decision Tactical

Decision Tactical is Florida’s most immersive tactical training and entertainment facility—combining the adrenaline of SWAT-style scenarios with the accessibility of a public experience center. From everyday civilians and tourists to elite law enforcement, our 43,000 sq. ft. facility trains minds under pressure. We’re growing fast and need a strategic, AI-forward marketing leader to drive that growth across local, tourist, and event markets.

Role Summary

We’re seeking a hands-on, data-driven Director of Marketing who can set strategy, lead a small team, and maximize the power of AI tools to scale Decision Tactical’s reach. This role oversees all aspects of demand generation, brand growth, and conversion performance—across three key markets:

  • Tourists visiting the Orlando area
  • Local general public (civilian & enthusiast traffic)
  • Corporate and law enforcement event clients

You must be comfortable blending strategic thinking with tactical execution and managing a lean, AI-assisted team to outperform large teams with larger budgets.

Key Responsibilities

Strategy & Leadership

  • Own the full-funnel marketing strategy (awareness to conversion to retention)
  • Translate business goals into targeted, measurable marketing campaigns
  • Lead a nimble team of 3–5 people plus external contractors/vendors
  • Report directly to the CEO with clear performance metrics and impact updates

Growth Marketing & AI-Driven Campaigns

  • Oversee performance marketing across Google Ads, Meta, TikTok, YouTube, etc.
  • Direct the use of AI platforms (ADXL, Artisan AI, Smartly.io, 11x) to scale creative output and campaign testing
  • Manage budgets, CAC, ROAS, and LTV metrics to optimize spend

Content, Brand, and Experience

  • Guide brand messaging and tone across all channels (web, email, social, print)
  • Ensure video, graphic, and written content aligns with audience segments
  • Partner with team to generate high-conversion ads and organic content using AI and UGC

Analytics & Optimization

  • Define KPIs across channels; lead reporting using GA4, Qlik, CRM dashboards
  • Leverage AI and automation for A/B testing, funnel analysis, and remarketing
  • Improve visibility and attribution across Odoo CRM, Bokun booking, and WordPress site

Event, Partner, and Local Marketing

  • Promote and optimize in-house events and group bookings
  • Drive strategic partnerships with hotels, convention bureaus, local influencers
  • Oversee listing and content strategy across platforms like Eventbrite, Fever, Google Events, and local tourism sites

Required Qualifications

  • 5+ years of marketing experience with at least 2 years in a leadership role
  • Demonstrated experience with AI-enhanced marketing tools and automation
  • Hands-on experience with paid media platforms (Google, Meta, TikTok, etc.)
  • Solid understanding of data tracking, marketing attribution, and funnel performance
  • Proven ability to lead small teams and wear multiple hats effectively

Preferred Experience

  • Experience in tourism, attractions, entertainment, or tactical training sectors
  • Familiarity with tools like Odoo, Bokun, WordPress, Zapier, and Qlik Sense
  • Strong portfolio showing integrated campaigns and growth outcomes
  • Comfort with rapid testing and iteration using AI-generated content

What Success Looks Like

  • Significant and measurable increase in bookings, foot traffic, and memberships
  • Local and tourist markets consistently fed through high-performing funnels
  • Clear ROI from AI tools and efficient campaign execution with a lean team
  • A proactive, goal-oriented marketing team that thrives under your leadership

Perks & Benefits

  • Competitive salary + performance bonuses
  • Access to top-tier AI marketing software and tools
  • Free access to Decision Tactical experiences for you and your family
  • Potential flexibility in scheduling and remote days
  • Direct influence on the growth of a one-of-a-kind tactical experience company
  • Equity options available

Job Type: Full-time

Pay: $100,000.00 - $120,000.00 per year

Benefits:

  • Dental insurance
  • Employee discount
  • Health insurance
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Ability to Commute:

  • Sanford, FL 32771 (Required)

Ability to Relocate:

  • Sanford, FL 32771: Relocate before starting work (Required)

Work Location: In person

Apply