Senior Performance Marketing Manager

THE COMPANY

Pioneering the motorcycle rental concept in 1992, EagleRider has since extended its branches to become the premier powersports experience provider offering services of all kinds to assist and empower motorcyclists and travelers worldwide. EagleRider is the world's largest motorsport experience company, offering a diverse range of motorcycle and off-road adventure rentals and tours from over 200 locations across six continents. Whether you simply want to try out the motorcycle of your dreams or go on a great adventure on one of the self-drive and guided tours offered from one of the company’s beautifully located 200+ locations across the globe, EagleRider offers the world's favorite brands including Harley-Davidson®, Indian®, Honda® and BMW® in motorcycles as well as Scooters, Dirt Bikes, and ATV's.

In 2016, EagleRider received a recapitalization from Main Post Partners, a $3.7B San Francisco-based private equity firm with extensive experience in investing in lower middle market growth companies across the consumer value chain. With Main Post’s funding, the founders bought out their original friends and family backers and invested in personnel and infrastructure to set the stage for continued growth.

With a new CEO appointed in 2024, EagleRider will now enter its next stage of successful growth in global rentals, tours, membership, and peer-to-peer services, focusing on making EagleRider the ultimate destination for adventure and once-in-a-lifetime experiences. For more information visit: https://www.eaglerider.com

Position Summary: EAGLERIDER is hiring a Senior Performance Marketing Manager to help drive full-funnel growth across paid, owned, and earned media channels. This Las Vegas-based role is hands-on and requires an organized, data-minded marketer who thrives in a fast-paced, brand-meets-performance environment. You’ll lead campaign execution across digital and traditional platforms, manage agency and vendor partners, and own reporting across your initiatives. Occasionally, you’ll also travel to events to represent the brand and help work event booths, building real-world rider connections. If you’re a marketing generalist with digital chops, an eye for brand, and a passion for riding, this role is for you. Duties and Responsibilities:* Manage and optimize paid media campaigns across Meta, Google Ads, YouTube, and other digital platforms

• Oversee traditional advertising (print, OOH, radio), collaborating with media buyers and creative teams
• Lead CRM and email marketing strategies, with a focus on effective automated journeys and performance segmentation
• Coordinate cost-efficient influencer and content creator partnerships to build awareness and trust with riding communities
• Guide organic social strategy and calendar planning in partnership with the (external) social media team
• Travel occasionally to support and represent EAGLERIDER at key marketing events and trade shows
• Track campaign performance, report results, and recommend optimizations across all initiatives through A/B testing, audience segmentation, creative rework and channel attribution
• Collaborate with internal stakeholders across creative, operations, and product to align messaging and priorities

Desired Experience:

• Bachelor’s degree in marketing, or related field preferred
• 5+ years of experience in marketing, with strong emphasis on paid media and CRM
• Hands-on experience with platforms such as Meta Ads Manager, Google Ads, and email platforms (e.g., HubSpot)
• Knowledge of influencer and social media campaign management
• Familiar with traditional media buying processes and creative execution
• Proficient in Microsoft Office (Excel, PowerPoint, Word) and Adobe Photoshop
• Strong analytical and organizational skills, with the ability to manage multiple campaigns simultaneously
• Excellent written and verbal communication skills
• Passion for soft adventure travel, motorcycles or the riding lifestyle is strongly preferred
• Willingness to travel occasionally for events, activations, and trade shows

We offer a competitive benefits package, great work environment, and additional perks. Applicants must pass drug and background screening to qualify.

We are an Equal Opportunity Employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religious beliefs, or sexual orientation.