Social Media Manager and Content Creator

Content Development & Management:

Key Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with brand goals and growth targets.
• Create platform-specific strategies for Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, and emerging channels.
• Build and manage a robust social content calendar, ensuring timely and relevant posting.
• Collaborate with creative, SEO, email, and paid media teams to create integrated campaigns.
• Produce or oversee creation of original content (copy, graphics, short-form videos, stories, reels).

Community Building:

• Engage daily with followers to build authentic relationships, responding to comments, DMs, and mentions.
• Foster UGC (user-generated content) programs, registrant spotlights, and social contests.

Analytics & Optimization:

• Track KPIs including follower growth, engagement rates, traffic, and conversions.
• Analyze social performance weekly and monthly to optimize strategies.

Paid Media Coordination:

• Collaborate with the paid media team to amplify high-performing content through paid campaigns.
• Provide input on creative direction for social ads and retargeting initiatives.

Influencer and Partnership Strategy:

• Identify and build relationships with micro-influencers, lifestyle creators, and brand ambassadors.
• Coordinate influencer collaborations and campaign launches.

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Minimum of 3 years of proven social media management experience (brand-side or agency).
• Deep knowledge of major social platforms and emerging trends.
• 3 + years of strong copywriting, storytelling, and visual content skills.
• Experience in social content creation (especially Reels, TikToks, Stories).
• Analytical mindset; familiarity with tools like Sprout Social, Hootsuite, Later, or native platform analytics.
• Understanding of social-media-driven SEO principles and paid social advertising basics.
• Highly organized, proactive, and detail-oriented.
• Passion for celebrating life’s milestones and helping users create joyful memories.

Preferred Skills:

• Canva, Photoshop, or basic graphic design skills.
• Short-form video editing experience (TikTok/Reels).
• Experience working with UGC programs or influencer partnerships.
• Familiarity with e-commerce or gift registry industries

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person