PR/Marketing Manager
Phoenix, AZ, USA
$57k - $67k
About the job
Are you a versatile marketing professional with a broad skill set spanning PR, social media, and digital marketing? Do you thrive in a dynamic environment where you can directly drive brand visibility, engagement, and business growth? If so, we have an exciting opportunity for you to join a forward-thinking company where your contributions will make a meaningful impact.
We are seeking a passionate and goal-oriented PR/Marketing Manager to elevate our brand presence across multiple platforms. In this role, you will play a critical part in developing and executing strategic marketing initiatives, crafting compelling narratives, managing media outreach, growing our digital footprint, and supporting trade show and event efforts. This is an opportunity to build and amplify a brand with purpose and impact.
Responsibilities:
- Develop and execute integrated marketing strategies aligned with company goals.
- Optimize company pages across all social media platforms for two distinct brand subsets to maximize visibility and engagement.
- Manage day-to-day social media interactions, responding to comments, messages, and inquiries promptly to foster community and loyalty.
- Create and maintain editorial calendars and publishing schedules for digital and social channels.
- Analyze social media data/metrics, industry trends, and best practices to inform strategic improvements and enhance performance.
- Collaborate cross-functionally with internal teams to manage brand reputation and coordinate unified messaging.
- Manage media relations, field media inquiries, and secure press opportunities for both the company and key talent.
- Cultivate strong relationships with media outlets, journalists, influencers, and strategic partners.
- Stay current on digital marketing trends, platform updates, and PR best practices to keep our approach cutting-edge.
- Develop copy for a variety of marketing materials, including social media posts, digital ads, newsletters, one-pagers, website content, and promotional collateral.
- Design and support the production of marketing assets such as brochures, event materials, and informational flyers.
- Plan and execute digital marketing campaigns, incorporating SEO optimization, email marketing, and content marketing strategies.
- Measure and report on the effectiveness of all marketing efforts, delivering insights and actionable recommendations.
- Support trade show and event initiatives, including planning, logistics coordination, and promotional strategy.
Qualifications:
- Minimum of 5 years in a marketing, PR, or communications role.
- Bachelor’s degree in marketing, communications, public relations, or a related field.
- Strong critical thinking, interpersonal, communication, time-management, and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Highly organized, resourceful, and able to manage multiple projects simultaneously.
- Professional, detail-oriented, and committed to maintaining brand standards.
- Deep knowledge of social media platforms including Instagram, YouTube, LinkedIn, X, TikTok, Facebook, etc.
- Understanding of social media KPIs, web traffic metrics, and SEO best practices.
- Experience conducting audience and buyer persona research to tailor marketing strategies.
- Ability to develop and implement corporate social media and PR strategies that enhance visibility and strengthen brand loyalty.
- Skilled in crafting compelling pitches, securing media opportunities, and positively influencing public perception.
- Exceptional written and verbal communication skills, with the ability to adapt messaging across diverse audiences and platforms.
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
Job Type: Full-time
Pay: $57,000.00 - $67,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Ability to Commute:
- Phoenix, AZ 85012 (Required)
Ability to Relocate:
- Phoenix, AZ 85012: Relocate before starting work (Required)
Work Location: In person