Creative Strategist & Producer – UGC Performance Content

Brand Knew is looking for a Creative Strategist who’s equal parts ideator, collaborator, and executor—someone who lives at the intersection of storytelling, creator culture, and performance marketing. You’ll be tasked with developing thumb-stopping ad concepts, identifying and guiding influencers and content creators, and collaborating with production and design teams to bring high-volume creative to life across campaigns.

If you have a deep understanding of what makes people stop scrolling—and what makes them convert—and have worked in or around real money gaming, social casino, or mobile gaming apps, we want to hear from you.

Note: Applications that are not fully and properly filled out will not be considered.

Responsibilities:

• • Concept and pitch ad ideas that balance brand voice with performance hooks, tailored to specific channels (IG, TikTok, YouTube Shorts, etc.)
    • Own and evolve creative frameworks across dozens of weekly assets—ensuring high-volume output while working within compliance guidelines for regulated verticals like real money gaming and social casino
    • Partner with the paid media team to understand performance data, identify trends, and iterate based on what’s working
    • Collaborate closely with our video production team and visual artists to turn concepts into reality quickly and efficiently
    • Lead brainstorms, build creative decks, and present ideas internally and to clients
    • Identify, vet, and brief influencers and creators aligned with client goals and brand tone
    • Set up recurring media days to capture content with creators or customers to produce compelling ad creative

Requirements:

• • 3+ years experience in a creative role focused on social or performance marketing
    • Proven track record of collaborating with influencers/creators and developing UGC-style ads
    • Deep understanding of digital content trends and platform nuances (especially TikTok, Reels, and Shorts)
    • Experience shipping a high volume of assets weekly—without sacrificing originality or quality
    • Experience in real money gaming, social casino, or other regulated industries is strongly preferred
    • Strong communication and collaboration skills
    • Excellent creative instincts and visual storytelling chops
    • Data-aware, not data-paralyzed—you understand how creative performance influences strategy

Perks:

• • Significant opportunity for growth in the company
    • Work alongside an incredible slate of clients and team members
    • Fun, creative and collaborative company culture
    • Unlimited cold brew
    • Hybrid & remote work options

Compensation:

• • Commensurate with experience, salary range ($72k-$80k)
    • Longterm disability insurance
    • Health care offering, including dental and vision
    • At the 1 year mark: 401k