Brand Activation Manager- S. Pellegrino & Acqua Panna

Are you outgoing, connected, and know how to get things done in the Food & Beverage

industry?

BVRG is hiring a Brand Activation Manager (BAM) in Los Angeles to represent S.Pellegrino and Acqua Panna waters across the trendiest on-premise channels. If you're someone who thrives on making connections, driving visibility at events, and bringing a premium brand to life— this is for you.

We’re looking for someone who:

• Lives and breathes the on-premise scene
• Has experience in beverage, spirits, or hospitality
• Knows how to turn marketing ideas into on-the-ground action
• Is creative, influential, and always one step ahead of the next trend

What You’ll Be Doing:

Key Account Management (35%)

• Cultivate relationships with top on-premise accounts and industry tastemakers
• Drive menu placements, brand trainings, and drink strategies
• Implement innovative programs that bring the brand to life
• Manage budgets and ensure execution is aligned with brand goals

Field Marketing Activation (30%)

• Identify and support events in music, art, food, and fashion that align with our brand pillars
• Work closely with influencers and content creators to amplify brand presence
• Create and share relevant social content, hashtags, and moments
• Build buzz and brand love through unique, memorable activations

Route to Market Alignment (15%)

• Partner with bottler sales teams to grow distribution and drive volume
• Coordinate training and incentive programs with key stakeholders
• Act as the go-to brand expert for both bottlers and customers

Communication & Reporting (20%)

• Stay organized with weekly updates, KPI tracking, and expense reports
• Manage all event logistics and follow-ups with precision
• Stay responsive and collaborative through daily communications and team meetings

What You Bring

• 1–3 years of experience in beverage, alcohol, or hospitality sales
• A strong network and/or the hustle to build one fast
• Passion for marketing, events, and brand building
• Excellent presentation and relationship-building skills
• Tech-savvy: Microsoft Office, Slack, and social platforms
• Willingness to work nights/weekends when needed
• Must live in Los Angeles with a valid driver’s license

Perks of the Role

• Competitive salary + 10% bonus potential
• 100% employer-paid medical insurance
• Generous transportation + tech allowances
• Expense account for brand activations
• Employer-covered telehealth + whole-life insurance
• Access to the trendiest restaurants and events in LA
• Remote role with local travel (and occasional trips to other major metros)
• Real growth potential within a fast-moving and dynamic team

This role is about connection, creativity, and credibility — and if that sounds like you, we’d love to hear from you.

Job Type: Full-time

Pay: $85,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Ability to Commute:

• Los Angeles, CA 90060 (Required)

Ability to Relocate:

• Los Angeles, CA 90060: Relocate before starting work (Required)

Work Location: In person