Director of Marketing

Position Summary
Own the full-funnel marketing engine for a high-growth home-improvement company with a growing regional footprint. You will drive digital demand-gen (PPC focus), elevate the brand, optimize web and local-SEO performance, and build a multi-disciplinary marketing and appointment team—all with a relentless focus on revenue, ROI, and an exceptional consumer experience.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

Integrated Strategy & Planning

• Build and execute a unified 6-, 12-, and 24-month marketing roadmap covering digital, offline, brand, and content initiatives that ladder up to revenue targets.
• Translate market, consumer, and competitive insights into actionable campaign plans.

Website, SEO & CRO

• Own strategy for all local-branch sites: UX, information architecture, on-page SEO, schema, and conversion funnels.
• Deliver a robust local-SEO roadmap (keyword research, citations, landing-page hierarchy) to dominate organic rankings and drive qualified traffic.
• Lead continuous CRO testing (A/B, multivariate) to raise conversion rates at every stage of the funnel.

PPC / Paid Media

• Plan, launch, and optimize paid-search (Google & Microsoft Ads), paid-social, display, and retargeting campaigns with disciplined CPL, CPA, and ROAS goals.
• Own keyword strategy, bid management, audience segmentation, creative testing, and budget allocation for all PPC channels.
• Maintain rigorous testing cadences, leveraging first-party data and AI/automation features to maximize efficiency.

Lead Generation & Multi-Channel Campaigns

• Orchestrate integrated demand-gen programs across email, direct mail, influencer/affiliate, trade publications, and community events.
• Build full-funnel nurture sequences that align Marketing and Sales around strategic and revenue goals.

Brand & Content Development

• Ensure a unified brand voice and visual identity across web, social, print, and in-home sales collateral.
• Oversee creation of brochures, presentations, videos, and other sales-enablement tools.

Market & Consumer Insights

• Monitor industry trends, buyer behavior, and competitor moves; translate insights into new product or market-expansion opportunities.

Analytics & Reporting

• Define KPIs, build dashboards (GA4, Looker/Data Studio, CRM), and present weekly/monthly performance read-outs; adjust spend and tactics by data-backed insights.

Budget, Vendor & Event Management

• Own the marketing P&L, ensuring every dollar spent drives measurable impact.
• Source, brief, and manage agencies, contractors, and mar-tech vendors.

Leadership & Collaboration

• Recruit, mentor, and inspire a high-performing marketing, events and appointment team leaders.
• Partner seamlessly with Sales, Product/Operations, and Customer Service to deliver a frictionless customer journey and closed-loop feedback.

Qualifications

Must-Have

• Bachelor’s in Marketing, Business, Communications, or related field.
• 7+ yrs leading B2C website/UX & digital-marketing programs; 5+ yrs managing teams.
• Proven track record in PPC: keyword strategy, bid automation, audience builds, and budget optimization delivering CPL/ROAS targets.
• Deep expertise across Google Ads, GA4, SEO tools (SEMrush/Moz), CRM & marketing-automation platforms, and A/B testing suites.
• Strong copywriting and storytelling ability; comfortable reviewing or producing ad creative, landing pages, and promotional materials.
• Analytical and detail-oriented: advanced Excel/Sheets skills; comfortable with SQL or BI dashboards a plus.

Nice-to-Have

• MBA or advanced marketing certification.
• Experience scaling demand-gen across multi-location or branch networks.
• Hands-on experience with graphic design or video editing tools (Figma, Adobe Suite, Canva).
• Familiarity with direct-mail or home-services mass-media (OTT, cable, radio) buying.

Success Metrics

• Lead Targets: Qualified leads & CPL goals consistently met or beaten.
• PPC Performance: ≥ 8:1 ROAS (or goal equivalent) across paid-media portfolio.
• Organic Growth: YoY increases in non-brand organic traffic, ranking keywords, and local 3-pack presence.
• Conversion Rates: Continuous CRO gains on primary website and landing pages.
• Budget Efficiency: Marketing spend maintained within plan while hitting growth KPIs.
• Team Engagement: High retention, clear career development paths, and cross-functional praise for marketing support.

Be ready to be Default Aggressive toward ambitious growth targets and take Extreme Ownership of outcomes—while delivering an industry-leading homeowner experience at every touchpoint.

Join us as we work towards achieving our goals together!

Salary $95k - $1155k (Commensurate with experience).

Garrety Home Pros is an equal opportunity employer.

Job Type: Full-time

Pay: $95,000.00 - $115,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift

Work Location: In person