Brand Marketing Manager

About PetsWorld:
PetsWorld has proudly served pet parents since 2017, specializing in high-quality dog potty solutions like large-sized pee pads, health-indicating pads, and cleaning supplies. We're available across major retailers such as Amazon, Walmart, Chewy, and Target. As we continue to grow, our focus is on building deeper brand equity, strengthening customer relationships, and expanding our omnichannel presence.

Position Overview:

We’re seeking a passionate, driven Marketing Manager to help us take PetsWorld to the next level. In this role, you will own the marketing strategy from ideation to execution — including brand development, digital advertising, email marketing, content strategy, social media management, and performance analysis.
You’ll work closely with a team of 7 talented individuals across marketing, design, operations, and creative, in a highly collaborative environment where ideas, feedback, and execution go hand-in-hand.
You'll play a key role in shaping how the world sees PetsWorld: not just as a product, but as a trusted partner for pet parents.

Key Responsibilities:

• Build and execute PetsWorld’s brand strategy to increase brand recognition, loyalty, and perceived value.
• Manage digital marketing efforts (social media, paid ads, email, SEO) across DTC and retail channels.
• Work with external agencies, creators, and in-house team members on campaigns, content creation, and growth initiatives.
• Oversee content planning for social media (Instagram, TikTok, Facebook, etc.) with a focus on storytelling, community, and engagement.
• Plan, launch, and optimize paid social and paid search campaigns to drive customer acquisition and retention.
• Analyze performance data across channels and campaigns to inform marketing strategies and improve ROI.
• Lead product launch marketing strategies, ensuring new products receive maximum exposure and sell-through.
• Collaborate cross-functionally with operations, creative, and sales teams to align marketing with broader business goals.
• Stay on top of industry trends, competitive landscape shifts, and emerging opportunities.

Qualifications:

• 1–3+ years of marketing experience (preferably in DTC, pet, CPG, or lifestyle brands).
• Strong brand-building experience/knowledge — you understand what it takes to make a brand feel personal, memorable, and loved.
• Proficient in social media marketing, performance marketing (Meta, Google, TikTok Ads), email marketing, and influencer partnerships.
• Analytical mindset — comfortable reading reports and adjusting strategies based on performance metrics.
• Hands-on, proactive, resourceful, and adaptable in a fast-paced environment.
• Strong project management skills with the ability to prioritize and meet deadlines.
• A love for pets is a big plus!

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Ability to Commute:

• Brooklyn, NY 11229 (Required)

Work Location: In person