Content Creation and Social Media Strategist

About Us: We are a dynamic and growing company specializing in student services, dedicated to helping international students navigate their study abroad journey. We are looking for a Content Creation & Social Media Strategist to elevate our digital presence, engage with prospective students, and drive brand awareness across key platforms.

Job Description: As a Content Creation & Social Media Strategist, you will be responsible for developing and executing engaging content strategies that attract, inform, and inspire students. Your focus will be on creating high-quality content tailored for platforms such as TikTok, YouTube, Instagram, and other social media channels, ensuring maximum reach and engagement. You will also play a key role in building an online community and enhancing our brand’s visibility within the student service sector.

Responsibilities:

• Develop and implement a content strategy that aligns with our brand and business objectives.
• Engage with the student community through comments, messages, and interactive content.
• Create engaging and shareable content (videos, blogs, graphics, and social media posts) that resonates with students.
• Manage and grow our social media presence on TikTok, YouTube, Instagram, and other relevant platforms.
• Utilize storytelling techniques to showcase student experiences, study tips, accommodation options, and more.
• Optimize content for engagement, reach, and lead generation.
• Stay updated with social media trends, algorithm changes, and emerging platforms to maximize content effectiveness.
• Collaborate with internal teams to align content with marketing and student service goals.
• Monitor and analyze social media performance, providing insights and recommendations for improvement.
• Engage with the student community through comments, messages, and interactive content.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Fluency in both Mandarine (Chinese) and English is required.
• Proven experience in content creation and social media strategy, preferably within the student services or education sector.
• Strong track record of attracting and engaging students through social media marketing.
• Hands-on experience in creating compelling content for TikTok and YouTube.
• Knowledge of social media analytics and ability to interpret data to optimize content performance.
• Excellent storytelling, communication, and video editing skills.
• Understanding of digital marketing, SEO, and audience targeting techniques.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Passion for helping students and understanding their needs.

Preferred Qualifications:

• Experience in influencer marketing or community management.
• Familiarity with paid social media advertising.
• Basic design skills using tools like Canva, Adobe Suite, or similar.

Our advantages:

• Opportunity to make a real impact on students’ lives.
• Creative freedom to experiment with new content ideas and trends.
• A supportive and collaborative work environment.
• Competitive career growth opportunities.

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Language:

• Mandarin (Required)

Ability to Relocate:

• New York, NY 10018: Relocate before starting work (Required)

Work Location: In person