Brand Team Lead - Bay Area CA Market
San Francisco, CA, USA
$35/h - $35/h
About the job
**Compensation: $35/hour | Part-Time (Approximately 29 hours/week)**ABOUT THE ROLE
We're looking for a dynamic, results-driven Team Lead to manage our Bay Area market for Gorilla Energy, with a strong emphasis on connecting with the region's diverse skateboarding communities, tech professionals, and urban cultures. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence throughout San Francisco, Oakland, San Jose, Vallejo, and surrounding communities.
ABOUT GORILLA ENERGY
Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors: Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.KEY RESPONSIBILITIES
Market Strategy Development & Execution* Create comprehensive market schedules and manage implementation of all marketing initiatives
- Develop and execute both short-term and long-term market strategies across the Bay Area's diverse neighborhoods
- Lead guerrilla marketing efforts in high-value locations including skate parks (SoMa West, Lake Cunningham, Town Park), tech company campuses, construction sites, trade schools, community colleges, universities, outdoor recreation areas, and fitness centers
- Build and maintain relationships with local skaters, skateboarding teams, tech workers, skate shops, skating influencers, fitness professionals, businesses, blue-collar workers, university students, and outdoor enthusiasts
- Target key Bay Area neighborhoods including SoMa, Mission District, Oakland Downtown, East Oakland, San Jose Downtown, Santana Row, North Beach, Berkeley, Richmond District, Vallejo Downtown, and Mare Island
- Identify and capitalize on event opportunities including skateboarding competitions, amateur skate events, tech meetups, Stanford/UC Berkeley/San Jose State events, community college campuses, farmers markets, Vallejo/Oakland street festivals, and the Bay Area's vibrant cultural scene
- Educate potential customers about what makes Gorilla Energy different from competitors
Team Management* Source, interview, and onboard Brand Ambassadors (BAs)
- Ensure all team members complete required background check
- Manage a team of W2 Brand Ambassadors
- Train team members on Gorilla Energy product knowledge
- Schedule and manage team activities effectively across the Bay Area's diverse communities
Inventory & Equipment Management* Manage and organize storage unit for product and promotional materials
- Monitor and help maintain inventory levels at local storage unit
- Coordinate restock of product and promotional items
- Maintain equipment in good working order in the Bay Area's variable climate conditions
- Ensure proper storage and handling of all company assets
Reporting & Communication* Maintain detailed documentation of all market activities
- Create and maintain an active schedule of events
- Create comprehensive recaps after events
- Report on market performance and provide strategic recommendations
- Communicate effectively with company leadership and your BA team
QUALIFICATIONS
- 2+ years of experience in marketing, event management, or team leadership
- Strong understanding of the Bay Area market and its diverse communities
- Excellent networking and relationship-building skills
- Proven ability to develop and execute marketing strategies
- Experience managing teams in a fast-paced environment
- Valid driver's license with clean driving record
- Knowledge of energy drink market and consumer trends
- Ability to navigate throughout the Bay Area and work across multiple cities
PREFERRED EXPERIENCE
- Strong connections within the Bay Area skateboarding community
- Existing relationships within Bay Area tech companies, universities, and community colleges
- Experience with guerrilla marketing campaigns targeting skate culture and diverse communities
- Background in skateboarding, skating events, fitness, sports, tech, trades, or related industries
- Knowledge of Stanford, UC Berkeley, San Jose State, SF State, Laney College, City College of SF, and other educational institutions
- Event planning and coordination experience
- Beverage or CPG marketing experience
- Familiarity with the Bay Area's unique neighborhoods and diverse communities
- Experience with Bay Area events including Outside Lands, Folsom Street Fair, Chinese New Year Parade, Oakland First Fridays, and Vallejo Waterfront Weekend
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