Compensation: $35/hour | Part-Time (Approximately 29 hours/week)

ABOUT THE ROLE

We're looking for a dynamic, results-driven Team Lead to manage our Los Angeles market for Gorilla Energy, with a strong emphasis on connecting with the vibrant LA skateboarding community. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives focused on skate culture, and establish a strong brand presence in the Greater Los Angeles metropolitan area.

ABOUT GORILLA ENERGY

Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors: Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.KEY RESPONSIBILITIES

Market Strategy Development & Execution* Create comprehensive market schedules and manage implementation of all marketing initiatives

• Develop and execute both short-term and long-term market strategies across the Los Angeles metro area
• Lead guerrilla marketing efforts in high-value locations including skate parks, skating competitions, street skating spots, construction sites, trade schools, beach communities, entertainment industry hubs, and fitness centers
• Build and maintain relationships with local skaters, skateboarding teams, skate shops, skating influencers, fitness professionals, businesses, blue-collar workers, entertainment industry professionals, and beach/surf culture enthusiasts
• Target key Los Angeles neighborhoods and skating hotspots including Venice Beach Skate Park, North Hollywood Skate Plaza, Garvanza Skatepark, Downtown LA, Hollywood, Silver Lake, Venice Beach, Santa Monica, Pasadena, and Long Beach
• Identify and capitalize on event opportunities including skateboarding competitions, amateur skate events, skate demos, UCLA/USC events, Cal State LA, Cal State Northridge, Cal Poly Pomona, community college campuses (including East LA College, LA City College, Santa Monica College), beach festivals, film industry gatherings, music venues, and LA's diverse cultural events
• Educate potential customers about what makes Gorilla Energy different from competitors

Team Management* Source, interview, and onboard Brand Ambassadors (BAs)

• Ensure all team members complete required background check
• Manage a team of W2 Brand Ambassadors
• Train team members on Gorilla Energy product knowledge
• Schedule and manage team activities effectively across Los Angeles's diverse communities

Inventory & Equipment Management* Manage and organize storage unit for product and promotional materials

• Monitor and help maintain inventory levels at local storage unit
• Coordinate restock of product and promotional items
• Maintain equipment in good working order in Southern California's climate conditions
• Ensure proper storage and handling of all company assets

Reporting & Communication* Maintain detailed documentation of all market activities

• Create and maintain an active schedule of events
• Create comprehensive recaps after events
• Report on market performance and provide strategic recommendations
• Communicate effectively with company leadership and your BA team

QUALIFICATIONS

• 2+ years of experience in marketing, event management, or team leadership
• Strong understanding of the Los Angeles metropolitan market
• Excellent networking and relationship-building skills
• Proven ability to develop and execute marketing strategies
• Experience managing teams in a fast-paced environment
• Valid driver's license with clean driving record
• Knowledge of energy drink market and consumer trends
• Ability to navigate LA traffic and work effectively across the sprawling metro area

PREFERRED EXPERIENCE

• Strong connections within the LA skateboarding community
• Existing relationships within the Los Angeles skating scene, fitness industry, entertainment, construction, or surf/beach communities
• Experience with guerrilla marketing campaigns targeting skate culture
• Background in skateboarding, skating events, fitness, sports, trades, entertainment industry, or related industries
• Knowledge of UCLA, USC, Cal State LA, Cal State Northridge, Cal Poly Pomona, East LA College, LA City College, Santa Monica College, and other educational institutions with diverse student populations
• Event planning and coordination experience in the LA market
• Beverage or CPG marketing experience
• Familiarity with Los Angeles's unique neighborhoods, diverse demographic distribution, and Hispanic/Latino communities
• Experience with Southern California's event scene including music festivals, film screenings, cultural celebrations, and beach events

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