E-Commerce Marketing Manager – Fashion

Benefits:

• Bonus based on performance
• Company parties
• Competitive salary
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development

About Us:

Alexia Admor is a fast-growing, contemporary womenswear brand distributed through leading retailers such as Rent the Runway, Saks OFF 5TH, and Bloomingdale’s Outlet, alongside our growing direct-to-consumer business at AlexiaAdmor.com. Known for versatile, modern dresses and sportswear, our designs are loved by women who want polished, wearable fashion with a sophisticated edge.

The Role:

We’re looking for an experienced, strategic, and hands-on E-Commerce Marketing Manager to take our digital business to the next level. You’ll be the key internal driver of growth across all online marketing channels — including paid advertising, email marketing, website optimization, SEO, and social media — and will own the strategy and execution to increase traffic, drive conversions, and strengthen brand integrity.

You won’t necessarily be doing all the execution yourself — but you must understand how everything works together and be capable of managing internal and external resources to deliver results.

Key Responsibilities:

Own the eCommerce marketing calendar and strategy across paid media, email, SMS, and organic social

* Oversee Google Ads and Meta (Facebook/Instagram) ad campaigns, either hands-on or by managing external partners, ensuring strong ROAS

* Drive customer acquisition and retention through targeted lifecycle marketing strategies

* Partner with our creative team to ensure site content, landing pages, and messaging align with campaign goals and brand positioning

* Monitor site performance and user experience on Shopify; collaborate with developers/designers as needed to improve UX and CRO

* Analyze performance across channels and optimize campaigns based on data-driven insights

* Maintain and elevate brand consistency across digital touchpoints

* Conduct regular competitor and trend analysis in the fashion DTC space

*

Qualifications:

4+ years of experience in eCommerce and digital marketing, ideally within fashion, lifestyle, or beauty

* Proven track record managing and optimizing paid media campaigns (Meta + Google) with strong ROAS

* Proficient in Shopify, Klaviyo (or similar email platforms), and Google Analytics

* Solid grasp of performance marketing, attribution modeling, and A/B testing

* Understanding of web design principles and how to brief developers or Shopify experts effectively

* Creative thinker with an eye for branding and visual storytelling

* Strong project management skills and the ability to work independently in a fast-paced, entrepreneurial environment

*

Bonus Points For:

Experience in influencer or affiliate marketing

* Basic design or creative skills (e.g., Canva, Adobe Suite)

* Prior work with fashion brands or drop-ship/wholesale hybrid models

*

Why Join Us?

Opportunity to make a real impact in a high-growth, design-driven fashion brand

* Collaborate with a passionate and nimble team

* Be at the center of the brand’s digital evolution and customer growth

*

• Competitive salary and performance-based incentives