Social Media Specialist
Renton, WA, USA
$29/h - $38/h
About the job
The Social Media Specialist works within the Marketing Department and collaborates with all areas of the business to create, lead and champion innovative high-impact social media initiatives that build brand awareness and promote company culture.
Due to the high volume of interest we will be unable to provide status updates. We will accept applications until Friday, May 2nd and begin reviewing applications after the closing date. **( Please no staffing agencies, we work with our own internal recruitment team)**Essential Functions and Key Position Accountabilities
Internal Brand & Culture Development* Harnesses the power of our local family-owned brand, company culture, and commitment to exceed guest expectations to drive culture-centric ideas and initiatives throughout the organization while also getting employees to feel connected to our shared vision and mission. + Recommend and initiate programs that develop employer/employee brand image and reputation. + Develop an employee advocacy program by establishing brand ambassadors within restaurants and/or districts. Seek and develop internal influencers to become brand enthusiasts and culture advocates + Recommend and initiate programs that allow employees to feel a sense of pride about the guest experiences they provide, and the sense of belonging and purpose they have to Taco Time NW.
Employer Brand Marketing
Create and execute employer brand/recruitment marketing strategies and standards to attract talent, enhance diverse recruitment efforts, and highlight team member stories/company culture* Build a relevant, creative, and attractive social media presence by creating and implementing marketing campaigns, assisting in marketing research, and developing programs that amplify our employer brand messages.
- Work to ensure that our internal brand and culture development work and messaging align with our employer brand/recruitment efforts. Partner with HR/Recruiting to build an effective people branding strategy
- Partner with the Director of Marketing and Advertising on the development, adoption and rollout of external team member brand-focused content and messaging on print, digital, email, paid media, social media, and other shared channels.
- Develop and oversee the employee branding experience on all social media platforms such as Snapchat. TikTok, Twitter, Facebook, LinkedIn, Instagram, YouTube, and all internal company platforms.
- Stay current and forward-thinking on new social media tools, digital marketing products and platforms, best practices and use within the competitive landscape.
- Drive effective implementation of multiple social media programs/campaigns and measure results
- Set KPIs, establish Benchmarks
- Educate and communicate with company leaders, managers, team members and other stakeholders on our social media strategies.
- Excellent organizational and prioritization skills, including the ability to manage multiple tasks/projects at one time
- Adapts to changes in work assignments and environment, is willing to assume additional responsibility and learn new processes
- Support special projects and other designated activities, as assigned. Performs other related duties and projects as assigned by Manager
Minimum Qualifications
EDUCATION
- Bachelor’s degree in Marketing or related subjects. Experience in lieu of a degree will be considered
LICENSURE/CERTIFICATION
- N/A
EXPERIENCE
- 3-5 years of experience in managing employer branding, recruitment marketing, preferably in a restaurant or service industry environment.
- Proven track record of building, managing and optimizing strategic team employee marketing, sourcing, and communication campaigns
- Experience using all social media platforms
KNOWLEDGE/SKILLS/ABILITIES
- Communication
- Requires ability to communicate effectively in English both verbally and in writing.
- Ability to follow appropriate communication channels.
- Team Building/Interpersonal Skills
- Demonstrates competency by maintaining positive, collaborative, and constructive interpersonal relationships. Understands and practices the principles of effective teamwork.
- Work Prioritization/Flexibility/Adaptability
- Demonstrates ability to prioritize work assignments and meet productivity and
quality standards.* Adapts easily to changes in work assignments and environment, is willing to assume
additional responsibility and learn new procedures.* Effective organizational and analytical skills.
- Computer/Office Skills
- Ability to use standard office equipment including computers, telephones, copiers and fax machines.
- Intermediate proficiency with MS Office products including Word, Excel and Outlook required.
- Proficient keyboarding skills required.