Marketing Manager

About Rare Collectibles TV:

Rare Collectibles TV is a fast-growing multimedia company that specializes in selling rare coins, historical collectibles, and precious metals. We pride ourselves on delivering engaging, informative content to passionate collectors through a variety of media platforms—including broadcast television, digital channels, and direct marketing.

Position Overview:

We are seeking a highly motivated, organized, and detail-oriented Marketing Coordinator to support the planning, execution, and optimization of our key marketing campaigns. This role will play a crucial part in driving brand awareness, customer engagement, and sales growth through direct mail marketing, Meta (Facebook and Instagram) ad campaigns, and influencer marketing initiatives.

The ideal candidate is a creative problem solver who thrives in a fast-paced environment and has a passion for executing strategic campaigns with precision.

Key Responsibilities

1. Direct Mail Marketing Campaigns

• Assist in the design, production, and timely distribution of direct mail assets including catalogs, postcards, and brochures.
• Manage list segmentation, targeting, and scheduling to maximize campaign performance.
• Track response rates, analyze ROI, and compile actionable insights to improve future campaigns.
• Collaborate with the operations team to enhance the effectiveness of the campaign tracking database.

2. Meta Ad Campaigns (Facebook & Instagram)

• Support the execution and optimization of Meta ad campaigns focused on both prospecting and retargeting audiences.
• Monitor key metrics including CTR, CPC, ROAS, and conversion rates to assess performance.
• Assist with developing engaging ad creatives, writing compelling ad copy, and refining audience targeting.
• Deliver campaign reports with strategic recommendations based on data analysis.

3. Influencer Marketing Campaigns

• Research and engage influencers that align with our brand's mission and target demographic.
• Coordinate influencer deliverables, content approvals, timelines, and campaign goals.
• Track influencer content to ensure it meets brand standards and messaging.
• Analyze campaign performance and provide improvement strategies.

4. Reporting & Analytics

• Prepare regular performance reports across all campaign types (direct mail, Meta ads, influencer).
• Extract and interpret key data to inform decision-making and strategic recommendations.
• Ensure analytics tracking is accurately implemented across all platforms for both new and existing campaigns.

5. Collaboration & Communication

• Coordinate with internal teams including creative, product, and sales to ensure consistent messaging and brand alignment.
• Manage communications with external partners such as print vendors and ad agencies.
• Help streamline marketing operations through calendar management and workflow optimization.

Qualifications

• Bachelor's degree in marketing, Communications, Business, or a related field.
• 1–2 years of marketing experience in direct mail, digital advertising, or influencer marketing.
• Familiarity with Meta Ads Manager and understanding of influencer campaign strategy.
• Excellent communication, organizational, and time management skills.
• Proficient in Google Analytics and Microsoft Office Suite (Word, Excel, PowerPoint).
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Analytical mindset with a passion for creative problem-solving and results-driven thinking.

Preferred Skills

• Experience with HubSpot or other CRM/email platforms.
• Basic understanding of SEO, CRO, and A/B testing principles.
• Familiarity with AI tools like ChatGPT for campaign ideation and copywriting support.

Benefits:

• Competitive salary, commensurate with experience, with performance-based bonuses.
• Comprehensive benefits package including health, dental, vision, and 401(k) matching.
• Opportunities for growth, professional development, and leadership impact.

Compensation details: 65000-75000 Yearly Salary

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