FLEX Director, Luxury Content Marketing

Additional Information

Job Number25057209

Job CategorySales & Marketing

LocationMarriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814

ScheduleFull Time

**Located Remotely?**N

Position Type Management

This is a temporary position. The Director, Luxury Content Marketing, is a key member of the Content Experience and Luxury Group Marketing teams, leading creative storytelling and social and content marketing efforts for The Ritz-Carlton and St. Regis Hotels & Resorts. This position will lead the content strategies for these brands, guiding creative and messaging and bringing to life activations across the social and digital ecosystem. This role will set objectives and KPI’s across the comprehensive brand digital ecosystem consisting of dedicated brand websites, brand social media channels, Marriott.com and other Marriott digital touchpoints. This role will work with Brand, Partnerships and PR teams and will need to be an innovator – supporting the brand’s overarching strategies (i.e engagement, awareness, etc) on key platforms like Facebook, Instagram, TikTok, YouTube, Pinterest and more. This role will lead storytelling efforts in support of key brand marketing objectives, with a focus on breakthrough work that captures attention and drives engagement for our brands. The Director, Luxury Content Marketing is responsible for the Evergreen Paid Social content plan, developing engaging boosted/dark posts to drive brand comprehension, awareness and consideration in partnership with the Paid Social team. The ideal candidate will have a strong background in social channel and creative content strategy, with a proven track-record in leading break-through creative work, and an interest in emerging platforms, innovative executions and have a passion for brand. This role will work closely with the leadership team to drive synergy and execute key segment initiatives across the Content Experience team. This role will report to the Sr. Director Luxury Content Marketing and partner closely with key members of brand marketing teams, public relations, partnerships, digital product, external agencies, key hotel stakeholders, and the field/continental organizations. The role will manage agency teams directly as necessary.

CANDIDATE PROFILE Education and Experience* 8+ years experience in social media/marketing and/or content marketing, demonstrating progressive career growth and a pattern of exceptional creative performance

AND* 4-year degree from an accredited university in Marketing, Advertising, Business, or related major.

• Experience managing and defining social and content strategies.
• Experience managing and directing multiple agencies/vendors
• Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.
• Demonstrated experience with digital marketing and advertising execution
• Solid understanding of cultural and social marketing trends and industry best practices
• Demonstrated experience with social media influencer programs
• Demonstrated experience with digital campaign analytics and reporting
• Demonstrated experience and success in a highly matrixed cross functional organization.
• Embodies a strategic and forward-thinking mindset, proactively connecting emerging social media trends with current brand strategies and tactics.
• Enthusiastic self-starter and creative thinker who can champion ideas from ideation to execution. Strong communication skills, capable of building relationships and working across cross-functional teams

CORE WORK ACTIVITIES Content Strategy and Execution* Leads content marketing strategy to support Luxury brand campaigns, initiatives and partnerships, along with evergreen proof points through social media campaigns and content. Manages and advises on appropriate level of support needed across all initiatives.

• Set strategy and oversee storytelling calendar for all paid and organic content to be published on brand channels (Brand.com, Facebook, Instagram, TikTok, etc.), including content franchise creation.
• Lead development of program strategy documents (i.e., content strategy, campaign creative strategy, influencer strategy, community, social tone/voice/design)
• Develop storytelling and distribution strategy and oversee agency execution ranging from on-site content production, real-time distribution, live events, and beyond.
• Partner with other Content Experience team members to ensure brand storytelling efforts and editorial calendars are calibrated to maximize the collective reach and impact of the brand’s content marketing programs.
• Drive creative innovation and special projects workstreams
• Provide oversight to creative storytelling and content franchise creation.

Reporting and Analysis* Develop and socialize post-campaign analyses. Support a test-and-learn mindset to continually optimize content performance.

• Continually optimize always-on evergreen media, using data to inform the development of future creative assets
• Partner with Measurement and Analytics team on dashboard creation, KPI definition and alignment, and regularly report out performance and learnings to key stakeholders and executive team
• Work with agencies and internal teams to align on KPIs to support the larger organization’s goals.
• Monitor and report out on industry best practices and competitive/landscape trends. Consult and Partner with stakeholders to provide expertise
• Work with internal and agency teams to develop creative and content for evergreen initiatives, large program campaigns and partner messaging.
• Contract production and agency teams as necessary and usher through Marriott Contract approval processes.
• Manage social approach to crisis comms at brand level, act as Social Subject Matter Expert for highly confidential and sensitive crisis comms.
• Collaborate and foster ongoing dialogue with continent brand organization to enhance the brands through continent-led content. Serve as strategic thought leader in guiding direction of continent and hotel-led content.
• Liaise with other internal content teams to collaborate on best practices and customer care integration.
• Work with media teams and creative agencies to traffic and activate paid social evergreen campaigns, including creation of briefs, routing assets for approvals, asset delivery and management of deadlines with cross-functional teams
• Liase with internal and external PR teams to ensure tight integration and holistic campaigns.
• Handle additional projects / functions as assigned
• Assist senior associates in achieving business results by:

o Identifying opportunities to enhance process or provide training and guidance to field o Participate in annual planning sessions o Achieving results within scope of responsibility Delivering on the Needs of Key Stakeholders* Understands and meets the needs of key stakeholders.

• Develops specific goals and plans to prioritize, organize, and accomplish work.
• Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.
• Collaborates with internal partners and stakeholders to support business/initiative strategies
• Communicates concepts in a clear and persuasive manner that is easy to understand.
• Generates and provides accurate and timely results in the form of reports, presentations, etc.
• Demonstrates an understanding of business priorities. Additional Responsibilities
• Demonstrates self confidence, energy and enthusiasm.
• Informs and/or updates leaders on relevant information in a timely manner.
• Manages time effectively and conducts activities in an organized manner.
• Presents ideas, expectations and information in a concise, organized manner.
• Uses problem solving methodology for decision making and follow up.
• Performs other reasonable duties as assigned by manager.

MANAGEMENT COMPETENCIES Leadership* Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

• Leading Through Vision and Values - Keeps the organization's vision and values at the forefront of decision making and action.
• Managing Change - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
• Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.

Managing Execution* Building a Successful Team - Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.

• Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

Building Relationships* Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.

• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
• Strategic Partnerships - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.

Generating Talent and Organizational Capability* Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.

• Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise* Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

• Continuous Learning - Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application.

• Strategy Knowledge - Understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage business operations and generate innovative solutions to approach function-specific strategic work challenges.

• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work related issues. o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences. o Reading Comprehension - Understands written sentences and paragraphs in work related documents. o Writing - Communicates effectively in writing as appropriate for the needs of the audience

The pay range for this position is $60.38 to $83.03 per hour.

FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.