Senior Marketing Manager - YoungLA For Her

Senior Marketing Manager – YoungLA For Her

Company: YoungLA

Website: www.youngla.com

Location: Chatsworth, Ca.

Position: Full-time / On-site / Hrs. TBD

Reporting to: Co-President

Introduction

YoungLA is a fast-growing Men’s Fitness Lifestyle Clothing brand located in Chatsworth, CA, selling Men’s and Women’s apparel exclusively on www.youngla.com. Established in 2016, the YLA brand continues to grow their customer base through social media and influencer-based marketing. Annual sales continue to exceed projections, with an impressive YOY continued growth. YLA is looking for additional talented individuals to join this incredible journey!

Objective

YoungLA has rapidly emerged as a leader in fitness and lifestyle apparel, known for its trend-forward designs, premium quality, and loyal community. As the women’s division, YoungLA For Her is expanding fast—and we’re seeking a creative, strategic, and organized Senior Marketing Manager to lead the charge in building our brand presence and driving campaign success.

The Senior Marketing Manager will lead brand marketing efforts for YoungLA For Her, owning the strategy, execution, and performance of all marketing initiatives. This role combines creativity and analytics, overseeing brand consistency across platforms while driving measurable growth through campaigns, influencer partnerships, and community engagement.

RESPONSIBILITIES:

• Develop and execute cohesive brand campaigns across digital, print, and social channels.
• Ensure alignment across all touchpoints—including email, SMS, social media, and photoshoots.
• Oversee the creation and approval of social media content, ensuring consistency in voice, aesthetic, and messaging.
• Lead influencer recruitment, identifying talent aligned with brand goals and community values.
• Manage the marketing budget and ensure all spend aligns with strategic priorities.
• Coordinate timely delivery and execution of content assets across marketing channels.
• Drive PR efforts by securing placements in traditional media and press to expand brand visibility.
• Monitor and analyze campaign and social performance using key metrics and analytics tools.
• Prepare and coordinate for all major product launches, ensuring marketing materials and timelines are aligned.
• Stay current with emerging trends, digital platforms, and cultural shifts relevant to our audience.

KNOWLEDGE AND SKILL REQUIREMENTS

• 4+ years of experience in brand marketing, ideally within fashion, fitness, or lifestyle industries.
• Demonstrated success in executing campaigns, managing influencers, and working with PR.
• Strong knowledge of social media trends, content strategy, and analytics.
• Proficiency in tools such as Google Analytics, Meta Ads Manager, and influencer tracking platforms.
• Excellent organizational and time-management skills; able to handle multiple priorities under tight deadlines.
• Positive, team-first mindset with a willingness to work extended hours and Saturdays when needed during launches and key campaigns.

KEY COMPETENCIES REQUIRED

• Strategic Thinking – Ability to develop and execute marketing strategies that align with broader brand goals and drive measurable growth.
• Creative Judgment – Strong aesthetic sensibility and the ability to guide creative direction across campaigns, content, and influencer collaborations.
• Project Management – Skilled at managing multiple campaigns and priorities simultaneously, with a commitment to timelines and deadlines.
• Analytical Insight – Proficient in interpreting performance metrics and using data to refine marketing strategies and improve ROI.
• Influencer & Community Engagement – Expertise in identifying and fostering relationships with influencers and community partners to build brand loyalty.
• Collaboration & Leadership – Comfortable leading cross-functional teams and collaborating with departments such as creative, product, and operations.
• Adaptability – Thrives in a fast-paced, evolving environment and remains flexible during peak seasons, launches, and brand shifts.
• Attention to Detail – Maintains high standards for brand consistency and ensures cohesive execution across all marketing platforms.

EDUCATIONAL REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

WHAT WE OFFER

• Be part of a fast-growing brand shaping the future of women’s activewear.
• Creative freedom and ownership of brand voice and identity.
• Collaborate with top influencers, athletes, and media outlets.
• Employee perks include product discounts, access to major industry events, and a dynamic, high-energy work environment.

YoungLA offers a competitive compensation package, including Dental, Medical, Vision, Life, 401k, 401k Roth, and employee purchase discounts.