Marketing & Social Media Executive

Job Overview
We are seeking a dynamic and energetic Marketing & Social Media Executive to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media channels, and implement innovative marketing strategies to engage our target audience. Your passion for digital marketing combined with your creative flair will drive brand awareness, foster community engagement, and support our overall business growth. This paid position offers an exciting opportunity to develop your skills in a fast-paced, collaborative environment dedicated to pushing boundaries and achieving measurable results.

Responsibilities

• Develop and execute engaging social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand visibility and audience engagement.
• Manage daily social media activities using tools like Hootsuite or Buffer, scheduling posts and monitoring performance metrics.
• Create high-quality visual content including graphics, photos, and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support marketing initiatives.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activity; analyze insights to refine content strategies.
• Optimize website content for search engines (SEO) by conducting keyword research and implementing best practices to improve organic reach.
• Collaborate with the PR team to enhance public relations efforts through media outreach and relationship management.
• Track campaign performance using Google Analytics and web analytics tools; prepare reports that highlight key insights and recommendations for future campaigns.
• Assist in planning and executing paid advertising campaigns on Facebook Ads and other digital platforms to maximize ROI.
• Support branding initiatives by maintaining consistency across all digital touchpoints while ensuring alignment with overall marketing goals.
• Engage with online communities by responding to comments and messages promptly; foster positive relationships with followers and influencers.
• Contribute to e-commerce strategies by creating compelling product descriptions, promotional content, and visual assets that drive sales.

Skills

• Proficiency in social media management tools such as Hootsuite or Buffer; strong understanding of social media marketing best practices.
• Skilled in graphic design and visual content creation using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO principles including keyword research, on-page optimization, and web analytics (Google Analytics).
• Experience with Facebook Advertising and other paid digital advertising platforms for targeted campaigns.
• Strong written communication skills with an eye for proofreading and editing content for clarity and impact.
• Ability to analyze data from web analytics tools to assess campaign effectiveness and inform strategy adjustments.
• Familiarity with social listening tools for monitoring brand reputation and industry trends.
• Understanding of branding principles combined with experience in public relations activities.
• Basic photography skills for creating original visual content; video editing experience is a plus.
• Knowledge of e-commerce platforms and digital marketing strategies aimed at increasing online sales. Join us as a Marketing & Social Media Executive if you're passionate about crafting innovative campaigns that captivate audiences! Bring your creativity, analytical mindset, and enthusiasm for digital marketing to help us grow our brand presence globally while developing your professional expertise in a vibrant environment dedicated to excellence!

Job Type: Full-time

Pay: $23,000.00 per day

Benefits:

• Health insurance

Work Location: In person