Influencer Representative (On-Site ONLY / NO REMOTE WORK)

TLF’s Influencer Relations Representative plays a crucial role within the Marketing Department and will have a primary focus on supporting and executing on all influencer marketing program needs and initiatives; this will include planning, strategy, and execution, and all onsite and off-site platform social influencer content, recruitment, auditing, and collaboration negotiations and relationship management.

This position will be responsible for growing TLF’s influencer network and presence, managing and developing UGC (User-Generated Content), and driving brand awareness, consumer engagement, and influencer-referral sales.

As an expert in influencer marketing, recruitment, analytics, auditing, relationship management, and UGC, you will apply your expertise to continuously optimize all influencer marketing efforts.

RESPONSIBILITIES (INCLUDING BUT NOT LIMITED TO THE BELOW):

• Promote the TLF brand vision across our influencer community while implementing a global, cross-platform influencer marketing strategy through organic and sponsored content
• Identify, recruit, and manage 200-300 active influencers monthly through daily sourcing, researching, contacting, and negotiating with passionate customers, content creators, and influencers who represent brand goals
• Attending and aiding in managing logistics for field events where promotional products and event setup is required
• Negotiate payment and deliverable posting terms, implement Influencer strategy, develop campaign concepts, and execute all influencer and brand ambassador initiatives efficiently and cost-effectively, and within budget.
• Innovate and enhance our influencer marketing approach, staying on top of the latest trends
• Help ideate and host influencer events and pop-ups, as well as execute social/digital activations for key brand launches
• Develop and plan promotional giveaways, grow engagement, and create and manage an ongoing promotional calendar for all influencer content and coordinate all SKU promotions so they coincide with pre-launches, new drops, product life cycles, and core evergreen campaigns
• Harness storytelling to leverage influencers to connect to brand objectives and consumer needs
• Responsible for tracking TLF Posts and influencer collaborations, and analyzing the performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies
• Perform competitive analysis, industry research, and continually assess best practices and KPIs in a consistently changing landscape
• Help with the creation and evolution of campaign performance reports and dashboards to measure, report, and assess the performance of all social marketing campaigns against defined KPIs and goals, working with various analytical tools to help inform decision-making and provide insights
• Source TikTok Shop Affiliates and drive consistent high-volume/quality creatives for GMV Max optimization and TikTok shop revenue growth
• Influencer content management, approval, and content monitoring, and social listening
• Research and strategize effective content concepts and execute this vision with our internal content team and third-party influencers
• Other duties and responsibilities as assigned by management

QUALIFICATIONS / SKILLS / REQUIREMENTS:

Required Experience:

• 3+ years directly managing social media influencers for consumer brands (portfolio required)
• Proven track record managing 200-300 active influencers monthly
• Demonstrated success in influencer recruitment, negotiation, and relationship management
• Experience managing substantial budgets and both paid/organic social content

Technical Proficiency:

• Highly proficient in TikTok Shop Affiliates/GMV Max, Instagram, Facebook, Pinterest, YouTube, X
• Proficiency with influencer management platforms (Grin or similar)
• Experience with social media management tools (Later, Hootsuite, Sprout Social or similar)
• Strong analytics skills (Google Analytics, Google Trends, platform analytics, hashtag planners)
• Advanced Canva, Microsoft Office, and Google Workspace proficiency

Skills & Attributes:

• Excellent written and verbal communication in English (additional languages a plus)
• Creative mindset to develop innovative content concepts for social media, blogs, and product copy
• Data-driven with strong attention to detail and the ability to predict audience behavior
• Self-starter who thrives in fast-paced, multitasking environments
• Detail-oriented and deadline-driven
• Passion for activewear, the fitness industry, and pop culture trends

Education:

• Bachelor's degree in marketing, business, or related field

BENEFITS (For Full-Time Employees Only):

• Medical 80% Employer Paid (For Employees And Family)

• Dental 80% Employer Paid (For Employees And Family)

• Vision

• 401k

• A free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®)

• Chill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea)

• PS5 stations for gamers

• A monthly product allowance ($100) for our premium TLF Gym-To-Street® Wear     

• Continued education programs & training are available

• Employee team-building events

Note: National monthly medical premiums can range from approximately $665 (individual) to $1,950 (family). TLF’s “medical benefits package” can potentially save individuals and/or families between $530 and/or $1,560/month (averaging up to approximately $18,700 annually).

TIME OFF BENEFITS (For Full-Time EXEMPT Employees Only):  

• Vacation: 2 weeks a year (accrued at a rate of 3.08 per pay period)

• Sick Days: 6 days a year (accrued at a rate of 1.85 per pay period)

• Personal Days (PTO’s) 4 days a year (1 day accrued every quarter)

• 10 Paid Holidays 

• 1 Floating Holiday (a day of your choosing)

Note: TLF provides 31 paid days off annually, equivalent to one additional month of paid compensation. 

TIME OFF BENEFITS (for full-time NONEXEMPT employees only): 

• Vacation: 2 weeks a year (0.04167) per hr. worked

• Sick Days: 6 days a year (1.85 hours accrued per pay period)

• Personal Days: 4 days a year (1 day accrued per quarter)

• 10 Paid Holidays 

• 1 Floating Holiday (a day of your choosing)

Note: TLF provides 31 paid days off annually, equivalent to one additional month of paid compensation. 

TLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.