Manager, Influencer

We are a lifestyle brand!

We are on a mission to provide the world with simple, wholesome food and beverage items

that fit today's lifestyle, offering an intimate - yet fast and consistent - experience to our

customers.

We love and take pride in what we do, and we currently offer an exciting opportunity to join a

thriving and ever-growing brand in this industry.

RESPONSIBILITIES:

Influencer Strategy & Execution

● Develop and execute a comprehensive influencer marketing strategy aligned with

brand and business objectives

● Identify, vet, and onboard influencers across key platforms (Instagram, TikTok,

YouTube, etc.)

● Evaluates creators on audience quality, engagement, geography, brand fit, content

style, and reputational risk

● Build a tiered influencer program (micro, mid-tier, macro, celebrity) to drive both

reach and conversion

● Manage campaign planning from concept to execution, including briefs, timelines,

and deliverables

● Manage in-kind gifting and seeding programs, including defining recipient lists,

coordinating product selection and shipment logistics, and tracking inventory and

fulfillment.

Relationship Management

● Cultivate strong, long-term relationships with influencers, talent managers, and

agencies

● Act as the primary point of contact for all influencer communications

● Ensure brand alignment and authenticity across all partnerships

● Oversee contract negotiation and management to secure optimal rates and terms

while safeguarding brand interests

Content & Creative Direction

● Collaborate with influencers to develop compelling, on-brand content

● Partner with internal creative and social teams to align messaging and campaign

goals

● Stay ahead of cultural and platform trends to inform content direction

● Mandate strict adherence to all FTC disclosure regulations, internal brand safety

policies, and platform-specific guidelines

● Conduct rigorous due diligence on all prospective creators, assessing content

history, reputational risk, and alignment with brand safety standards.

Performance & Analytics

● Track, analyze, and report on campaign performance (engagement, reach,

conversions, ROI)

● Optimize campaigns based on data insights and performance trends

● Manage influencer budgets and ensure efficient allocation of spend

Cross-Functional Collaboration

● Partner closely with social media, PR, digital, and e-commerce teams to integrate

influencer efforts into broader campaigns

● Support product launches, seasonal campaigns, and brand moments through

influencer activations

● Work with brand partners to create and manage exclusive activations for

influencers

Qualifications

● 3–6+ years of experience in influencer marketing, social media, or digital marketing

● Strong understanding of social platforms, creator economy, and emerging trends

● Proven track record of executing successful influencer campaigns that drive

measurable results

● Experience managing budgets, contracts, and negotiations

● Strong analytical skills with the ability to interpret performance data

● Excellent communication and relationship-building skills

● Highly organized with the ability to manage multiple campaigns simultaneously

BENEFITS:

● Health & Wellness – Medical, Dental & Vision

● PTO

● Discounted Meals

● Growth Opportunities

● 401(k) Plan with Company Match

The general nature and level of work being performed by persons assigned to this job

classification are contained in this job description. This job description should not be

construed as an exhaustive list of all responsibilities, essential job functions, duties, skills

required and other job requirements of personnel in this role. All employees may be required

to perform duties outside of their normal responsibilities from time to time as needed.

Management reserves the right to assign or reassign duties and responsibilities to the job at

any time.

Pura Vida Miami is proud to be an equal opportunity employer. We are committed to

creating a workplace where diversity is celebrated and everyone feels welcome, regardless of

race, color, religion, national origin, age, sex, sexual orientation, gender identity or expression,

disability, veteran status, or any other legally protected characteristic. We believe that

building a team with diverse perspectives and experiences makes us stronger, more creative,

and more connected to the communities we serve.

Agency Disclaimer

We’ve got this covered! At Pura Vida Miami, our Talent Acquisition team leads all hiring

efforts internally. We do not accept unsolicited resumes from agencies, we mean it. Any

resumes sent our way without a signed agreement in place (including those sent directly to

our team or hiring managers) will be considered property of Pura Vida Miami and we won’t

be responsible for any fees. If you’re interested in partnering with us, reach out to our Talent

team first. We’re happy to connect the right way!