Digital, Social & PR Manager

SUMMARY:

We are seeking a dynamic Digital, Social and PR Manager to elevate our brand presence across digital platforms, social media channels, and earned media. This role is ideal for a creative, strategic marketer who understands consumer behavior, food trends, and the fast‑paced nature of CPG brand building. You will lead the development and execution of high-impact digital and social content strategies, drive influencer and PR programs, and ensure consistent storytelling that strengthens brand equity, drives cultural relevance and business growth.

 

KEY RESPONSIBILITIES:  

• Develop and execute a comprehensive social media strategy that aligns with strategic growth pillars to reach Cacique consumers

• Manage the content calendar ensuring alignment with media campaigns, innovation launches, and cultural moments across platforms (Meta, TikTok, Pinterest, etc)

• Monitor real time trends and identify proactive brand engagement opportunities

• Partner with external agencies to execute cohesive strategy across all platforms (paid, owned, earned)

• Ensure website content is current, optimized and aligned with brand voice and strategy

• Build and manage influencer partnerships inclusive of contract negotiation, briefing and execution

• Manage content creator partners to create brand-focused content including recipes, usage occasions, lifestyle storytelling, and seasonal/innovation campaigns

• Identify & execute brand collaborations to drive brand relevance and support strategic initiatives (i.e., social media cross-promotions, event marketing, etc)

• Monitor and respond to consumer comments, questions and direct messages, ensuring positive brand interaction

• Align and engage with customer service team to ensure appropriate action is taken with consumer complaints

• Monitor social listening dashboards to track sentiment and competitive activity

• Develop and implement PR strategies as needed to increase brand visibility; providing insights and recommendations for integrated PR opportunities

• Support trade shows and industry events

• Analyze channel performance, optimize campaigns, and report on KPIs to drive continuous improvement on engagement, conversion and efficiency

QUALIFICATIONS & EDUCATION:  

• Bachelors degree required in Marketing, Public Relations, Communications or related field

• 5+ years minimum experience in social media, PR, brand marketing at a CPG company, ideally in food

• Excellent verbal and written communication and presentation skills; ability to lead and influence internal and external stakeholders

• Experience with social media management platforms

• Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint

• Experience marketing to Hispanic or Multi-Cultural consumers a plus