Public Relations Manager
Full-time
Minneapolis, MN, US
$70k - $80k
About the job
At Linnihan Foy, we help brands build strong and meaningful connections with their audiences.
We’re looking for a Public Relations Manager who knows how to turn smart strategy into meaningful visibility. This is a role for someone who is assertive, agile, and driven, with a strong instinct for what makes a story land and the persistence to make sure it does.
This role will work alongside the Director of Public Relations as a key partner in driving client work forward. Together, alongside our larger agency, you will work to provide day-to-day support, helping drive execution, and playing a critical role in delivering results for a mix of B2B and B2C clients.
What You’ll Do
- Partner closely with and report to the Director of Public Relations to execute PR initiatives, including media relations, influencer campaigns, and content development.
- Serve as a key PR support across accounts, keeping work moving and ensuring it’s delivered at a high level.
- Lead media relations efforts from idea through placement – developing angles, building lists, and securing meaningful coverage.
- Act as a proactive advocate for our clients, identifying and pursuing opportunities for strategically aligned media coverage.
- Pitch with intention, making sure every outreach is rooted in a strong story, clear value, and the right audience fit.
- Support client messaging workshops, helping gather insights and shape them into clear, compelling messaging frameworks and brand narratives.
- Draft a range of materials including press releases, media advisories, case studies, whitepapers, bylines, and messaging documents.
- Build and maintain targeted media lists, while developing strong relationships with journalists and influencers.
- Support and manage influencer outreach and engagements, including identification, coordination, content review, and tracking performance.
- Support events such as press conferences, tradeshows, grand openings, etc.
- Help prepare clients for media opportunities through training and briefing materials.
- Track and report results, connecting PR efforts back to overall goals and KPIs.
Qualifications
- 3–5 years of experience in public relations, preferably in an agency environment.
- A proven track record of securing media placements - you know how to pitch, follow up, and close.
- Strong written and verbal communication skills.
- Experience developing messaging and content across formats (press, thought leadership, case studies, etc.)
- An assertive, go-getter mindset with an ability to thrive in a fast-paced, ever-changing environment.
- Experience working across both B2B and B2C brands.
- Strong organizational skills and the ability to manage multiple clients and priorities.
- Experience with media monitoring and reporting tools (i.e. Cision).
- A collaborative mindset.
Why Linnihan Foy
We’re a full-service agency built around one simple idea: marketing should feel human. That means smarter strategy, better creative, and work that actually resonates.
Here, you’ll have the opportunity to:
- Work side-by-side with the Director of Public Relations, gaining hands-on experience and mentorship
- Have real ownership and impact on client work
- Be part of a collaborative, no-silos team as we work to grow agency public relations offerings
Pay: $70,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Paid time off
Application Question(s):
- Are you willing and available to work at least three days per week onsite in the office?
Experience:
- Public Relations: 3 years (Required)
Work Location: In person