Public Relations Manager

Linnihan Foy Advertising

Full-time

Minneapolis, MN, US

$70k - $80k

About the job

At Linnihan Foy, we help brands build strong and meaningful connections with their audiences.

We’re looking for a Public Relations Manager who knows how to turn smart strategy into meaningful visibility. This is a role for someone who is assertive, agile, and driven, with a strong instinct for what makes a story land and the persistence to make sure it does.

This role will work alongside the Director of Public Relations as a key partner in driving client work forward. Together, alongside our larger agency, you will work to provide day-to-day support, helping drive execution, and playing a critical role in delivering results for a mix of B2B and B2C clients.

What You’ll Do

  • Partner closely with and report to the Director of Public Relations to execute PR initiatives, including media relations, influencer campaigns, and content development.
  • Serve as a key PR support across accounts, keeping work moving and ensuring it’s delivered at a high level.
  • Lead media relations efforts from idea through placement – developing angles, building lists, and securing meaningful coverage.
  • Act as a proactive advocate for our clients, identifying and pursuing opportunities for strategically aligned media coverage.
  • Pitch with intention, making sure every outreach is rooted in a strong story, clear value, and the right audience fit.
  • Support client messaging workshops, helping gather insights and shape them into clear, compelling messaging frameworks and brand narratives.
  • Draft a range of materials including press releases, media advisories, case studies, whitepapers, bylines, and messaging documents.
  • Build and maintain targeted media lists, while developing strong relationships with journalists and influencers.
  • Support and manage influencer outreach and engagements, including identification, coordination, content review, and tracking performance.
  • Support events such as press conferences, tradeshows, grand openings, etc.
  • Help prepare clients for media opportunities through training and briefing materials.
  • Track and report results, connecting PR efforts back to overall goals and KPIs.

Qualifications

  • 3–5 years of experience in public relations, preferably in an agency environment.
  • A proven track record of securing media placements - you know how to pitch, follow up, and close.
  • Strong written and verbal communication skills.
  • Experience developing messaging and content across formats (press, thought leadership, case studies, etc.)
  • An assertive, go-getter mindset with an ability to thrive in a fast-paced, ever-changing environment.
  • Experience working across both B2B and B2C brands.
  • Strong organizational skills and the ability to manage multiple clients and priorities.
  • Experience with media monitoring and reporting tools (i.e. Cision).
  • A collaborative mindset.

Why Linnihan Foy

We’re a full-service agency built around one simple idea: marketing should feel human. That means smarter strategy, better creative, and work that actually resonates.

Here, you’ll have the opportunity to:

  • Work side-by-side with the Director of Public Relations, gaining hands-on experience and mentorship
  • Have real ownership and impact on client work
  • Be part of a collaborative, no-silos team as we work to grow agency public relations offerings

Pay: $70,000.00 - $80,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Health insurance
  • Paid time off

Application Question(s):

  • Are you willing and available to work at least three days per week onsite in the office?

Experience:

  • Public Relations: 3 years (Required)

Work Location: In person