Sr Brand Manager Marketing Comms & Activation USA - Sodastream

Overview:

SodaStream is looking for a creative, collaborative, and results-driven Marketer to join the North America Brand Team.

The Senior Brand Manager, Marketing Communications & Activation USA is accountable for defining and leading the demand generation strategy that drives short term performance and long-term brand growth for Sodastream currently largest market with major potential to be unlocked. This role translates commercial ambition into a clear communications and activation roadmap across paid, owned, earned, retail touchpoints, which are foundational to bring penetration and CLTV to major growth critical for Sodastream globally to succeed.

This is a senior, end to end brand role with ownership for strategy, execution, and impact—leading the brand through a major transformation, and extensive innovation to shape how consumers enter, adopt, and stay within the Sodastream ecosystem.

This role manages two direct reports.

Responsibilities:

• Define the brand’s demand generation strategy—setting the role of communications across the funnel to drive near term conversion and long term penetration, usage, and loyalty.
• Own 360° marketing communications and activation strategy, spanning launches, campaigns, and always on programs, with clear objectives, KPIs, and investment choices.
• Set the activation architecture across channels (ATL, digital, social, influencer, PR, retail, eCommerce), ensuring each channel plays a defined strategic role.
• Lead earned media, influencer, social commerce and PR strategy to maximize cultural relevance, credibility, and amplification at scale.
• Translate consumer and business insights into breakthrough strategy and creative, authoring sharp, KPI driven briefs that balance brand building with demand creation.
• Lead ecosystem penetration growth (machines, flavors) by designing communications that move consumers from entry to repeat usage, replenishment, and trade-up.
• Drive CLTV through life cycle communications, ensuring activation reinforces frequency, replenishment behaviors, and sustained engagement—not just onetime purchase.
• Adapt and localize global brand platforms for the US market, ensuring strategic coherence, cultural relevance, and commercial impact.
• Own A&M strategy and stewardship, optimizing spend across production, agencies, and activation to deliver both short and long term ROI.
• Develop executive ready brand narratives and case studies, clearly linking communications strategy and activation effectiveness to business outcomes.

Compensation and Benefits:* The expected compensation range for this position is between $124,000 - $179,000.

• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications:

• 7+ years of experience in brand marketing, marketing communications, or integrated activation (CPG, DTC, or agency), with ownership of largescale, high impact programs.
• Demonstrated ability to define and lead strategy, not just execute—experience shaping demand generation approaches that drive penetration, usage, and loyalty.
• Strong understanding of full funnel and lifecycle marketing, including how communications influence CLTV and ecosystem economics.
• Proven senior leadership capability—able to set direction, make decisions, and lead with confidence in complex, fast‑moving environments.
• Strategic and critical thinker with the ability to synthesize insights, challenge assumptions, and translate ambiguity into clear choices.
• Highly collaborative and influential, with a track record of aligning cross functional partners and agencies behind a shared strategy.
• Deep expertise in creative strategy, briefing, and execution, balancing brand ambition with commercial rigor.
• Data driven and KPI oriented, comfortable linking brand performance to business results.

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Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

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