Marketing and Events Manager, Dairy Block

At Realberry, we do real estate differently. As a diversified real estate investment, development, and management firm, we have the unique advantage of expertise in development, management, and operations, allowing us to cultivate truly transformative mixed-use, residential, commercial, and hospitality projects.

Our team blends entrepreneurial thinking with disciplined, fast-paced execution. Here, ideas flow freely, collaboration is essential, and adaptability is key. We embrace challenges, step in where needed, and think beyond job titles to shape what’s next.

Guided by our values – respect, integrity, perseverance, and legacy – we strive to reimagine real estate investing through long-term value creation, delivering thoughtful returns across the real estate cycle while building connected communities that endure. To date, Realberry has planned and developed over 6,000 acres of master-planned communities and 13 million square feet of mixed-use, industrial, residential, multifamily, hospitality, and office properties.

If you’re driven by true and lasting community impact, thoughtful execution, and innovation, this is where you’ll thrive.

Position Summary:

Dairy Block is seeking a high-energy, self-motivated Marketing & Events Manager to serve as the primary engine for foot traffic and revenue growth at Denver’s premier micro-district. The Marketing & Events Manager serves as the on-site lead, responsible for executing approved asset strategies, events, and marketing initiatives that bring the “dairy block” experience and vision to life.

This role partners closely with Leasing, Property Management, Hotel Partners, and Tenants to drive foot traffic, customer engagement, and tenant performance through high-quality on-site execution, working hand-in-hand with retail concepts to drive sales & foot-traffic and measurable returns for events and activations. You will assist in sourcing best-in-class partners, executing "only-at-Dairy-Block" activations, and Dairy Block’s “Signature Events” using hard data to target new audiences while retaining our existing community.

Key Responsibilities:

1. Experiential Activations & Event Production

• Lead the "full-cycle" ideation and execution of property-wide events and experiences that differentiate Dairy Block from the competition.
• Identify and recruit a mix of local and national partners—from artists to retailers and influencers—to bring fresh energy to the block.
• Collaborate daily with the Property Management and Operations teams to ensure events are seamlessly integrated into the property’s physical environment.
• Act as the primary "boots-on-the-ground" lead for event logistics, collaborating with operations and tenants to plan and organize run-of-shows, budgets and event calendars.

2. Growth Strategy & Data Analytics

• Develop and implement the annual marketing plan and approved marketing budget.
• Leverage Google Analytics, Placer.ai, Wifi capture data, social metrics, along with tenant sales data to report KPIs on signature events and specific campaigns.
• Expand our digital reach by leveraging on-site WiFi data to capture high-intent leads; utilize these insights to develop and deploy targeted monthly newsletters and digital advertising campaigns that align with events, tenant promotions, and seasonal activations to support the overarching marketing plan..
• Support leasing efforts by assisting with demographic research, trade area data, and audience insights using Placer Ai reporting.

3. Tenant & Community Relations

• Lead monthly tenant marketing meetings with retailers, moving beyond simple updates to drive collaboration and participation.
• Foster strong, high-level relationships with local organizations, LoDo stakeholders, and community partners to keep the property at the center of the local conversation.
• Communicate monthly with tenants to align campaigns and encourage collaboration and participation.
• Establish a grass-roots approach for local marketing, including community posters and property level advertising.

4. Digital & Creative & Performance Analytics

• Oversee social media and PR partners to ensure content is creative, trendy, and creates a “call-to-action” campaign that triggers a direct impact.
• Utilize Adobe Creative Suite or Canva to produce high-quality on-site signage, digital assets, and promotional materials as needed.
• Maintain a dynamic digital presence through regular WordPress updates and a sophisticated email marketing/segmentation strategy.
• Partner with third-party agencies to ideate and approve local content calendars, capturing on-site moments that reflect authentic tenant and event experiences.
• Experience: 4+ years in Experiential Marketing, Hospitality, Retail, or Commercial Real Estate marketing. Proven experience in large-scale event management is a must.
• Education: Bachelor’s degree in marketing, Business, Hospitality or equivalent combination of education/experience.
• Drive: Must be a "self-starter" who thrives in a fast-paced environment and isn't afraid to try new, unproven ideas to achieve results.
• Flexibility: Ability and willingness to work long hours, including nights, weekends, and holidays to support major activations.
• Technical Proficiency: Design: Adobe Creative Suite (InDesign/Photoshop) and Canva.
  • Digital: WordPress (CMS), Mailchimp/HubSpot (CRM), and Meta/Google Ads.
  • Analysis: Google Analytics, Placer Ai and proficiency in reporting performance data.

Valued Traits

• The "Hustle" Factor: You are motivated by moving the needle on sales and aren't satisfied with "status quo" results.
• Problem-Solver: You exhibit independent judgment and the ability to pivot priorities on the fly and hold contractors, vendors and team members accountable.
• Poise & Diplomacy: You can navigate high-pressure situations with tenants, owners, and guests while maintaining a professional, hospitable demeanor.
• Sharp, confident, extremely detail-oriented, well-organized
• Adaptability - ability to shift priorities and meet deadlines
• Team player, as well as able to work independently

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. Event execution will require lifting + set-up of signage, chairs, tables, etc (up to 35 lbs).

Benefits:

Realberry offers a competitive benefits package for full-time associates, including medical, dental, vision, life insurance, short-term disability, long-term disability, 401(k), and an employee assistance plan. Additionally, we offer a generous time off plan. Realberry operates on a 4-day in-office / 1-day remote hybrid schedule.

This job description is intended to provide a general overview of the position. It is not designed to be a comprehensive nor detailed description of all the responsibilities and accountability of the role. As an agile company, our positions can and do change based on the business needs of the organization.

If you are a recruiter or placement agency, please do not submit resumes to any person or email address at Realberry. Realberry is not liable for and will not pay placement fees for candidates submitted by any agency other than its approved recruitment partners. Realberry is not currently seeking any new recruitment partnerships. Furthermore, any resumes sent to us without an agreement in place will be considered your company’s gift to Realberry and may be forwarded to our recruiters for their attention.

Realberry is committed to the principle of equal employment opportunity for all associates. All employment decisions at Realberry are based on business needs, job requirements and individual qualifications. All applicants will be considered for employment without attention to age, race, color, sex, sexual orientation, gender identity, national origin, veteran or disability status.