Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop innovative campaigns, and analyze performance metrics to drive engagement and growth. Your passion for social media marketing, combined with your creative flair and strategic mindset, will help us connect authentically with our audience and expand our reach in the digital landscape.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand awareness and engagement.
• Manage daily social media operations using tools like Hootsuite or Buffer, scheduling posts, monitoring interactions, and responding promptly to followers.
• Create captivating visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance brand storytelling through graphics, photography, and videos.
• Implement SEO best practices and conduct keyword research to optimize content for search engines, increasing visibility in organic search results.
• Utilize social listening tools to monitor brand reputation, industry trends, and competitor activities, informing future marketing strategies.
• Plan and execute targeted advertising campaigns on Facebook Ads and other digital platforms to maximize reach and conversions.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance, identify opportunities for improvement, and report insights to stakeholders.
• Collaborate with the public relations team to manage media relations, craft press releases, and coordinate branding efforts that align with overall marketing goals.
• Oversee content creation for blogs, newsletters, e-commerce sites, and other digital channels to maintain consistent messaging across all touchpoints.
• Lead relationship management initiatives by engaging with influencers, partners, and customers to foster community growth and loyalty.
• Coordinate photography and video editing projects to produce high-quality multimedia content that resonates with target audiences.

Requirements

• Proven experience in social media management, digital marketing or related fields with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with Adobe Creative Suite is essential.
• Knowledge of SEO techniques, keyword research tools, Google Analytics, web analytics platforms, and social listening tools.
• Hands-on experience with social media management platforms like Hootsuite or Buffer.
• Strong understanding of social media marketing strategies including Facebook Advertising campaigns.
• Excellent communication skills with an eye for proofreading and content editing to ensure clarity and accuracy.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Creative mindset with a passion for branding, photography, video editing, and storytelling through digital channels.
• Knowledge of e-commerce platforms is a plus; familiarity with public relations practices is highly desirable. Join us as we harness the power of digital storytelling to inspire audiences worldwide! This paid position offers an exciting opportunity to shape our brand’s voice while advancing your career in vibrant marketing environments.

Job Type: Full-time

Pay: $15.00 - $17.00 per hour

Expected hours: 40 per week

Benefits:

• Health insurance
• Paid time off

Work Location: In person