Paid Media Specialist

About Disability Law Group

At Disability Law Group, we exist for one reason: to help people through some of the most difficult moments of their lives — and to do that work with skill, heart, and purpose.

We are a mission-driven law firm focused on Social Security Disability and Veterans’ disability benefits. Our work demands more than legal knowledge; it requires empathy, persistence, and a genuine commitment to listening to people when they need it most.

Everything we do is guided by our core values — Listen, Invest, Vigor, Empathy, and Solutions (LIVES). These values shape how we show up for our clients and for one another. From the first phone call to the final resolution of a case, we treat each client’s situation as unique and deserving of thoughtful, personalized advocacy.

Our team is made up of dedicated professionals across intake, applications and appeals, records, case management, attorneys, and leadership, all working collaboratively to deliver exceptional service nationwide.

We also believe in investing in our people. DLG offers competitive pay and benefits, meaningful opportunities for growth and advancement, and a workplace culture that values balance and recognition — including a paid day off for your birthday, team celebrations, and firm-wide KPIs. Our team regularly participates in community clinics, scholarship initiatives, and volunteer opportunities, giving everyone the chance to make an impact beyond their day-to-day work. We also offer a flexible hybrid work, and a family-first, model.

At Disability Law Group, your work matters — and so do you. Together, we are building a firm that delivers results, supports its people, and truly changes lives

Support all paid media efforts for Disability Law Group (DLG) and Michigan Accident Attorneys (MAA), with a strong focus on media buying, performance optimization, and data-driven decision-making.

Key Responsibilities:

Paid Advertising Strategy & Execution

• Manages and optimizes all in-house paid advertising campaigns, including:
• Google Search Ads
• Google Local Service Ads (LSAs)
• Meta Ads (Facebook and Instagram)
• TikTok Ads
• Supports and tests experimental marketing channels such as influencer partnerships, Reddit ads, TV streaming ads, and other emerging platforms
• Works closely with Crisp to monitor and suggest changes based on results to Social Stack and TV Streaming campaigns

Campaign Monitoring & Optimization

• Oversees day-to-day campaign performance, including pacing, budgets, and creative testing
• Continuously analyzes results and makes data-informed adjustments to improve performance and efficiency
• Identifies opportunities to scale high-performing campaigns and pause or refine underperforming ones

Measurement, Tracking & Attribution

• Improves data attribution across platforms to better understand lead sources and performance
• Works closely with internal teams and tools (e.g., CRM, analytics platforms) to ensure accurate tracking
• Works with LawRuler as needed to ensure accurate data attribution from all marketing channels
• Helps identify gaps in tracking and recommends solutions to improve reporting accuracy

Reporting & Performance Analysis

• Pulls and analyzes monthly performance reports across all paid channels
• Provides clear insights and recommendations based on campaign data
• Supports leadership with performance summaries, trends, and ROI analysis

Collaboration & Strategic Support

• Collaborates with Ale to align ad creative
• Provides input on creative testing, audience targeting, and campaign structure
• Supports broader marketing strategy through performance insights and data analysis

Compensation:

• Salary determined depending on experience