Influencer/Partnerships Marketing Sr Manager - d2c Brand

Job Description We’re partnering with a high-growth, profitable DTC wellness brand operating at the intersection of eCommerce, content, and performance marketing. The company is scaling aggressively (multi 8-figure spend, pushing toward 9 figures), cash-flow positive, and building a world-class acquisition engine with a strong focus on influencer-driven growth.

This is a high-impact role owning and scaling influencer as a core revenue channel—deeply tied to performance, not just brand.

What You’ll Do

• Own and scale a performance-driven influencer/IGC program focused on profitable acquisition (ROAS, CAC)
• Partner closely with paid social to amplify and operationalize influencer-generated content
• Identify, negotiate, and grow partnerships across nano? macro? KOL talent
• Manage and deploy a significant budget to drive measurable revenue impact
• Optimize existing partners while unlocking new creator cohorts and channels
• Lead end-to-end campaign execution and performance analysis
• Forecast channel performance in partnership with leadership/finance

What They’re Looking For

• ~5+ years in influencer, affiliate, or partnerships with a clear track record of driving revenue (not just awareness)
• Ability to be hybrid in Culver City, CA (2x/week)
• Experience scaling influencer programs in DTC/ecommerce or high-growth environments
• Strong grasp of bottom-funnel metrics (ROAS, CAC, LTV)
• Proven ability to manage large budgets and improve partner performance
• Highly analytical + creative—can test, iterate, and find new angles that convert
• Scrappy, self-starter mindset—comfortable in a lean, fast-moving team
• Experience working cross-functionally with paid media teams