Internship -Strategic Brands (REIGN)

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us!

A Day in The Life:

The RTBF Brand Intern role is designed for a proactive student or recent graduate eager to gain high-impact experience in brand management. Reporting directly to the Senior Brand Manager, the intern will act as a core member of the brand team, focusing on the end-to-end execution of event planning and local market activations. This position offers a unique opportunity to gain hands-on experience across the complete marketing funnel, from initial campaign development to final execution and performance analysis.

The Impact You'll Make:

• Campaign Development: Collaborate with the team to brainstorm and develop integrated marketing campaigns that drive brand awareness and local engagement.

• Event Planning & Execution: Assist in the logistics, vendor coordination, and on-site management for brand activations and local market events.

• Workflow Management: Manage creative and programming workflows, ensuring all assets move through the necessary approval stages on time.

• Project Timelines: Create and maintain detailed project trackers to ensure all event and activation milestones are met.

• Full-Funnel Exposure: Support initiatives across every stage of the marketing funnel, including top-of-funnel awareness programs and bottom-of-funnel conversion tactics.

• Market Activation: Research and implement strategies for local market engagement, including identifying influencer partners and regional promotional opportunities.

• Cross-Functional Brand Support: Act as a key resource for the RTBF Brand Team, providing operational and creative support across core business functions to ensure brand consistency and project momentum.

• Influencer & Content Management: Partner closely with our influencer agency to streamline content flows. You will be responsible for tracking deliverables, managing approval cycles, and ensuring influencer assets align with campaign messaging.

• Market Planning & Strategy: Support RTBFs key programing by collaborating with local teams to build and evolve comprehensive market planning documents, gaining direct experience in regional market activation.

• Workflow Optimization: Oversee the end-to-end creative and programming workflows for local activations, ensuring all timelines are met and internal approvals are secured at each stage of the marketing funnel.

Who You Are:

• Currently pursuing or recently completed a degree in Marketing OR Communications, or a related field.
• Strong organizational skills with a "meticulous attention to detail" regarding timelines and deliverables.
• Excellent written and verbal communication skills for collaborating with internal teams and external vendors.
• A "proactive self-starter" attitude with a desire to innovate and take ownership of projects.
• Ability to work effectively in multiple fast paced environments, including office and frequent off-site job locations.
• Complete tasks both independently and as a team player, willing to learn and open to asking questions/gaining clarity.
• Maintain a positive attitude and have excellent verbal communication skills.

Bachelor's Degree [in progress] * - Marketing, Communications, or related field of study

• 1+ year of experience within office environment