Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic campaigns, and leverage analytics to engage audiences and drive growth. Your energetic approach will inspire teams and captivate followers, ensuring our brand remains vibrant and relevant in a competitive landscape. This paid position offers an exciting opportunity to shape our digital voice and make a meaningful impact through creative storytelling and strategic marketing initiatives.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback, enabling proactive engagement and reputation management.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for designing visuals and editing videos that enhance campaign effectiveness.
• Plan and implement paid advertising campaigns on Facebook Advertising and other social media platforms to maximize reach and ROI.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance, optimize strategies, and report insights regularly.
• Coordinate with public relations teams to ensure consistent messaging across all channels and manage relationship building with influencers, partners, and media outlets.
• Oversee social media management tools such as Hootsuite or Buffer for scheduling posts, tracking engagement metrics, and streamlining content delivery.
• Conduct keyword research for SEO purposes to improve organic reach through optimized content creation.
• Engage in social listening to gather insights on customer preferences, industry shifts, and competitive activity for continuous improvement of marketing tactics.
• Proofread all content meticulously to maintain professionalism and brand voice consistency across channels.
• Support e-commerce initiatives by integrating social media campaigns with online sales strategies to boost conversions.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Extensive knowledge of social media management platforms such as Hootsuite or Buffer (application).
• Proficiency in graphic design tools including Adobe Photoshop, Illustrator, and Adobe Creative Suite for visual content creation.
• Experience running paid advertising campaigns on Facebook Advertising or similar platforms with measurable results.
• Familiarity with web analytics tools like Google Analytics for tracking performance metrics effectively.
• Strong understanding of SEO principles, keyword research techniques, and content optimization strategies.
• Ability to craft engaging content tailored to diverse audiences while maintaining brand consistency.
• Excellent relationship management skills for collaborating with internal teams, external partners, influencers, and media contacts.
• Knowledge of video editing software such as Adobe Premiere Pro or similar is preferred for creating compelling multimedia content.
• Prior experience in branding, public relations, or e-commerce environments is advantageous for holistic campaign development. Join us as we harness the power of social media marketing to connect authentically with our community! Bring your creativity, strategic mindset, and passion for digital storytelling — together we’ll build a vibrant online presence that inspires action!

Pay: From $25.00 per hour

Work Location: Hybrid remote in Great Neck, NY 11021