Senior Social Media Manager and Content Creator

Job Summary
We are seeking a dynamic and innovative Senior Senior Social Media Manager and Content Creator to elevate our brand’s digital presence across multiple platforms. In this role, you will develop compelling content strategies, oversee social media campaigns, and engage with our community to foster brand loyalty and growth. Your expertise in social media marketing, content creation, and digital analytics will drive impactful storytelling that resonates with diverse audiences. Join us to lead creative initiatives, optimize engagement, and shape the voice of our brand in a fast-paced, energetic environment.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging multimedia content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and video editing software.
• Manage daily social media activities using platforms like Hootsuite or Buffer to schedule posts, monitor engagement metrics, and respond to audience interactions promptly.
• Implement SEO best practices and conduct keyword research to enhance content visibility and improve search engine rankings.
• Utilize social listening tools to monitor brand reputation, industry trends, and competitor activities for actionable insights.
• Analyze web and social media analytics using Google Analytics and web analytics tools to measure campaign performance and inform future strategies.
• Collaborate with public relations teams to manage brand reputation, craft press releases, and coordinate outreach efforts for maximum impact.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to boost reach and conversions effectively.
• Foster relationships with influencers, partners, and community members to expand brand awareness through relationship management initiatives.
• Ensure all content is proofread for accuracy and aligned with branding guidelines while maintaining a lively tone that motivates audiences.

Requirements

• Proven experience in social media management combined with content creation in a fast-paced environment.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator), Adobe Premiere or other video editing tools, and graphic design principles.
• Hands-on experience with social media management tools such as Hootsuite or Buffer.
• Deep understanding of SEO strategies, keyword research techniques, and web analytics platforms like Google Analytics.
• Knowledge of social listening tools for monitoring online conversations and industry trends.
• Ability to craft compelling visual content through photography or graphic design that aligns with branding standards.
• Familiarity with digital marketing channels including Facebook Advertising and e-commerce platforms.
• Excellent proofreading skills combined with strong relationship management abilities to engage diverse audiences effectively.
• Experience in public relations activities related to brand positioning is a plus.
• Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail. Join us as a Senior Social Media Manager and Content Creator if you’re passionate about storytelling through digital channels!

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: In person