Marketing & Social Media Specialist

arena is the global top of mind brand for swimmers and all who wish to stay active and fit in and by the water. Born of our passion for sports, our innovation, and Italian design, every last detail of our products is conceived to offer the most rewarding user experience in terms of performance, style, comfort and fit, in and by the water

Arena, the global leader in competitive swimming, is looking for a Marketing Specialist

to

support day-to-day marketing initiatives while owning the execution and growth of our U.S.

social media presence. This role is ideal for an early-career marketer

who is both creative and detail-oriented, with a strong understanding of social

media trends and a passion for sports or swimming.

The Marketing Specialist will assist across multiple marketing projects and lead the

planning, publishing, and performance tracking of arena USA’s social channels, with a key

focus on expanding our presence on emerging platforms such as TikTok.

Main activities & accountabilities:

• Manage day-to-day publishing and community engagement across arena USA channels (IG, TikTok, FB, YT), leading the launch and scaling of new platforms, specifically TikTok.
• Implement the U.S. social calendar aligned with global brand priorities, youth culture, and sports trends.
• Monitor DMs/comments and track social metrics to provide optimization recommendations and competitive analysis.
• Coordinate with athletes, creators, and internal teams to plan content shoots, manage post-production workflows, and organize asset libraries.
• Write engaging, on-brand captions and short-form copy, ensuring consistent messaging across all digital touchpoints.
• Support the coordination and distribution of influencer and athlete-generated content.
• Assist the Brand Marketing Manager with seasonal campaigns, product launches, email marketing, and e-commerce merchandising initiatives.
• Manage marketing timelines and brief graphic needs to designers, while coordinating requests between sales, product, and global teams.
• Provide hands-on support for event marketing and swim meet activations when required.

Requirements:

• 1–2 years of experience in marketing or social media (internships included) and a Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Strong command of Instagram and TikTok best practices, paired with excellent written and verbal communication skills.
• Highly organized with proficiency in Microsoft Office/Google Workspace. Experience with social media management tools and basic photo/video editing (Adobe, CapCut) is a plus.
• A background in consumer brands, e-commerce, or influencer/athlete marketing is preferred.
• A proactive self-starter who is both creative and execution-focused, with the ability to spot emerging trends early.
• Detail-oriented, deadline-driven, and comfortable navigating a fast-paced, team-oriented environment.
• A genuine passion for swimming, sports performance, and athlete culture.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.