Brand Ambassador (Field Marketing Specialist)

Looking for fitness brand ambassadors and outgoing influencers to execute a go to market strategy that drives brand awareness for the Crunch Brand. You will work with a team to target businesses and customers in your local market to drive lead generation, sales generation and build relationships with local businesses. With over 30 years of combined successes in over a half dozen industries, our founder guides the company with the vision of being the best place to work and work out. In this family, we: Work hard, Have fun, and Make history.

The primary goal of the Brand Ambassador, is to execute a strategic marketing plan designed to drive leads and sell memberships prior to and during the opening phase of a new Crunch location. This is one of the most important roles because the Brand Ambassador team is the first impression the community has of Crunch Fitness! Field marketing is a method of direct marketing that our Brand Ambassadors use, that involves people distributing, auditing, selling or sampling promotions in the "field". Field marketing is historically thought of as a one-way communication tool.

As a field marketer, your job duties include running campaigns such as in-store or street team promotions, product sampling, special events, leafleting, and building product displays. You are responsible for collecting consumer data to generate leads and to inform future field marketing campaigns.

Responsibilities

Distribute marketing materials within a 5 to 8 mile radius of the club to build excitement and awareness of the new Crunch gym opening. Utilizing your own transportation and fuel on each shift, you will drive business to business to distribute marketing materials, have conversations with prospective members and business owners about all Crunch has to offer, and develop relationships and partnerships in the community.

Developing community partnerships with local businesses to set up crosspromotions, on-site events and drive brand awareness. Each employee will be held responsible for individual goals regarding lead generation, social media, pictures taken with potential members and in businesses, marketing distributed, and number of businesses visited each day worked.

Participate in daily pre-opening activity planning and events. Identify potential leads and sign-up new members both in the pre-opening membership office and in the field through “gorilla marketing” tactics.

With the exception of being inside while marketing business to business, job duties will be performed outside in all types of weather to include business to business efforts, sign holding and waving, working at the tent or trailer table, on-site events, or other duties outlined to support the Pre-Sale. Employees must be comfortable working on their own or in a group. The expectation will be determined by the Team Leader in terms of daily grassroots outreach efforts.

Employees must dress according to the Crunch uniform policy. This includes looking professional and in their clean, Crunch uniform. The Crunch name tag must be worn as well on the right chest at all times. The employee must uphold the highest Crunch brand standards at all times. Any other duties assigned by the management team.

Schedule: The Pre-Sale is open 7 days a week. The schedule of the Pre-Sale Brand Ambassador will be based on Pre-Sale needs and will be consistent. Special events and weekend hours may be required to work when needed. Typical shifts: 9:00am-2:00pm and 2:00-6:00pm

Job Types: Full-time, Part-time, Seasonal

Pay: From $15.00 per hour

Expected hours: 24 – 30 per week

Benefits:

• Employee discount
• Flexible schedule
• Opportunities for advancement

Compensation Package:

• Hourly pay

Schedule:

• 8 hour shift
• Day shift
• Weekends as needed

Work Location: In person

Job Types: Full-time, Part-time, Temporary

Pay: $21.53 - $23.06 per hour

Expected hours: 24 – 35 per week

Benefits:

• Employee discount
• Opportunities for advancement
• Professional development assistance

Schedule:

• 4 hour shift
• 8 hour shift
• Day shift
• Evenings as needed
• Monday to Friday
• Weekends as needed

Ability to Commute:

• Leesburg, VA 20176 (Preferred)

Ability to Relocate:

• Leesburg, VA 20176: Relocate before starting work (Preferred)

Work Location: In person