Director, Digital

Who We Are WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, Premium Live Events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including Netflix, ESPN, NBCUniversal, USA Network and The CW. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

The Role And What You’ll Do The Director of Digital, Partnership Marketing is a key leader within TKO Global Partnerships, responsible for driving the commercial strategy, execution, and evolution of digital-first partnership programs across the Global Partnerships portfolio. This role is a hands-on, execution-focused leader who translates digital vision into scalable, high-impact commercial programs that deliver measurable business results for partners across TKO Global Partnerships. The Director will lead commercial digital strategy and execution across assigned partners, overseeing integrated marketing solutions across social, content, influencer programmes, and emerging platform initiatives while helping build the systems, processes, and commercial team capabilities required to scale digital excellence. This individual has led complex digital workstreams, supported global brand RFPs, and partnered closely with internal stakeholders to bring bold digital ideas to life.

As a senior member of the Partnership Marketing team, the Director is responsible for

ensuring commercial digital programs are thoughtfully designed, operationally sound, and flawlessly executed. They are a trusted partner to internal teams and external stakeholders, known for strong judgment, clear communication, and the ability to elevate work through both strategy and execution.

This leader is future-focused but execution-driven—constantly identifying opportunities to

strengthen digital offerings, improve workflows, and deliver innovative, business-building digital experiences for TKO partners.

• Lead digital strategy and execution across assigned Global Partnerships, delivering

integrated digital programs that drive audience growth, engagement, and commercial

impact.

• Own day-to-day leadership of commercial digital-first initiatives, including partner social strategy, cross-channel amplification, commercial content planning, influencer and creator programs, emerging platforms and marketing solutions for partners.
• Translate partner objectives into scalable digital solutions that align with brand

priorities and business goals.

• Serve as a senior, day-to-day point of contact for partners, providing proactive

guidance, innovative recommendations, and consistent leadership across digital

initiatives.

• Lead and develop high-performing teams, including directors, managers, and

specialists, fostering accountability, growth, and collaboration.

• Support global brand RFPs and new business efforts by contributing to digital strategy,

execution planning, and commercialization models.

• Collaborate cross-functionally with TKO Global Partnerships Business Development, Partnership Marketing, Production, Operations, Data, and other internal teams to ensure digital programs arealigned, executable, and impactful.
• Oversee high-profile campaigns and live moments, ensuring quality, consistency, and

excellence across all digital touchpoints.

• Help scale digital capabilities by improving processes, workflows, and systems while

maintaining best-in-class creative and execution standards.

• Stay ahead of emerging platforms, creator ecosystems, and digital trends to inform

partner strategy and future offerings.

• Lead by example in modeling enterprise values, positively influencing culture, and

holding teams accountable for excellence and results.

• Data & Analytics – Brings strong data and analytics expertise across digital platforms

to drive insight-led decisions.

You’ll Have These

• 8-10+ years of experience in digital marketing within an agency and/or brand

environment, with a proven track record of delivering social-first and content-driven

programs at scale.

• Deep expertise in social media strategy and execution, with strong knowledge of

influencer marketing, paid social, content strategy, and emerging platforms.

• Demonstrated experience leading and developing teams, including managers and senior

individual contributors.

• Strong communication and presentation skills, with the ability to clearly articulate

strategy, influence stakeholders, and build trust with partners.

• Experience managing multiple workstreams simultaneously, balancing strategic thinking

with hands-on execution.

• Operational excellence, with the ability to translate strategy into executable plans and

maintain high standards across teams and partners.

• Experience working in sports, entertainment, media, or culture-driven environments

preferred.

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