Associate Director, Influencer Marketing

Description:

The Associate Director, Influencer Marketing will help shape the next chapter of Living Proof’s creator and community ecosystem. This is an exciting opportunity to build a cultural engine around our science-led storytelling, growing a passionate community of creators, advocates, and superfans who truly love our brand.

In this role, you will lead a team of four and own the strategy across influencer partnerships, community development, EMV growth, and Others Say paid media. You’ll cultivate meaningful relationships across the beauty creator landscape, guide high-impact content, and manage all talent sourcing and contracting fully in-house. With strong experience in Tribe Dynamics, acquisition and retention programs, and platform-native content, you’ll help grow Living Proof’s brand love and measurable business results.

The ideal candidate brings deep expertise in beauty and creator ecosystems, exceptional strategic and relationship-building skills, and a track record of building programs that fuel fandom, conversation, and growth.

Key Responsibilities

Influencer Strategy & Community Development

• Build a comprehensive multi-tier influencer strategy aligned to brand goals, launches, and commercial priorities.
• Grow a thriving creator and community ecosystem, including superfans, nano/micro advocates, stylists, scientists, and top-tier creators, to build true brand fandom.
• Lead sourcing, vetting, and long-term relationship development across TikTok, Instagram, YouTube, and emerging platforms.
• Ensure all creator content aligns with Living Proof’s brand positioning.
• Oversee all talent contracting fully in-house, including negotiation frameworks, scopes, and usage rights.

Campaign Leadership & Integrated Planning

• Lead the full lifecycle of influencer campaigns, from strategic concepting to briefs, execution, and post-launch optimization.
• Own the strategy for Others Say paid media assets, guiding your team as they develop briefs, source creators, negotiate contracts, and deliver high-performing assets.
• Partner cross-functionally to support hero launches, evergreen storytelling, brand tentpoles, and retail initiatives.
• Ensure campaigns meet brand, legal, and performance standards while delivering measurable results.

Content Development

• Lead high-quality, platform-native influencer content development.
• Collaborate with Creative, Brand, and Social to ensure visual identity, tone, and messaging remain cohesive and accurate.
• Guide creators toward content optimized for platform behavior, engagement, and paid amplification in partnership with Head of Growth Marketing.
• Partner with Growth Marketing on organic creator-led content for boosting opportunities.

Cross-Functional Partnership

• Collaborate with Brand Marketing and R&D to ensure content reflects authentic science and product benefits.
• Work closely with PR to integrate creators into earned moments and press storytelling.
• Partner with Retail Marketing to support Sephora, Ulta, Amazon, and other retail initiatives.
• Work as part of Consumer Marketing team to ensure a cohesive brand narrative across every channel.

Trendspotting & Category Insight

• Identify emerging creators and test innovative new content formats and storytelling approaches.
• Pilot new ways of integrating science-forward content into creator partnerships.

Reporting & Analytics

• Own influencer analytics across EMV and EMV Retention %, content performance, efficiency, awareness, advocacy, and conversion.
• Use Tribe Dynamics to track EMV growth, competitive benchmarks, and category insights.
• Build dashboards and KPI frameworks that guide strategic investment across channels and influencer tiers.
• Provide actionable insights to VP of Consumer Marketing to shape future planning and optimization.

Team Leadership & Development

• Lead, coach, and inspire a team of four, fostering strategic thinking, operational excellence, and strong creator relationships.
• Build scalable processes for sourcing, contracting, briefing, campaign execution, and reporting.
• Champion cross-functional partnership, collaboration, and innovation across the Consumer Marketing team.

You’ll Love This Job If…

• You’re energized by building community and brand fandom.
• You thrive in a creator-first, relationship-driven environment.
• You love turning science and storytelling into cultural impact.
• You’re both creative and data-driven, comfortable leading with instinct and validating with insight.
• You want to build something meaningful, lasting, and industry-leading.

Requirements:

• 7+ years of influencer/creator marketing experience within beauty, luxury, or consumer lifestyle.
• Proven track record driving EMV growth, including expert use of Tribe Dynamics.
• Experience leading acquisition and retention-focused influencer workstreams.
• Demonstrated ability to manage and grow a team with experience leading at least 3+ direct reports.
• Strong experience with Others Say paid media asset development, creator sourcing, briefing, and contracting.
• Deep creator network and strong, established agency/manager relationships.
• Expertise across TikTok, Instagram, YouTube, and emerging platforms.
• Strong negotiation, communication, and presentation skills.
• Bachelor’s degree required.

Annual Base Compensation range: $152,000 - $170,000 (commensurate with experience)

Living Proof is committed to an inclusive workplace with equal opportunities for all. Our business strategy recognizes that an inclusive culture is a business strength that helps us win, as we develop and market products that resonate with all consumers and the diverse communities we serve. At the same time, we will also remain compliant with all legal requirements. #LI-FC1