Social Media Director

POSITION OVERVIEW

We are seeking a strategic and visionary Director of Social Media to lead the resort’s social presence and drive brand awareness. This role is responsible for setting the social strategy, guiding best‑in‑class content creation, and overseeing channel performance to strengthen awareness, engagement, and guest loyalty. The ideal candidate brings deep platform expertise, strong creative judgment, and a proven ability to lead high‑performing social programs within hospitality or lifestyle brands.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following and other duties may be assigned as necessary:

Social Media Strategy and Planning:

• Develop, revise and execute the social media strategy for Fontainebleau Las Vegas, aligned with overall marketing objectives, to enhance brand visibility, engage with customers, and drive business results
• Conduct market research, competitive analysis, and audience segmentation to identify target audiences and create content that resonates with them
• Define social media KPIs and performance metrics, monitor analytics, and provide regular reports on campaign performance and audience engagement
• Maintain strong relationships with vendors, internal teams, external partners, and agencies to ensure seamless coordination and execution of co-branded social activations — including content development, scheduling, and performance reporting
• Lead the creation and presentation of social media recap decks, effectively communicating campaign performance, key insights, and strategic recommendations to internal stakeholders, third-party partners, and ownership group
• Stay up to date with social media trends, emerging platforms, and best practices to identify opportunities for innovation and stay ahead of the competition

Content Creation and Management:

• Collaborate with internal Multi-Media Team, Creative Directors and external agencies to ideate, develop, and execute compelling social media content concepts across platforms including Instagram, Facebook, Twitter, TikTok, LinkedIn, and more, ensuring each piece aligns with brand guidelines and engages the target audience
• Strategically plan, coordinate, and execute content collaborations in alignment with key campaigns, initiatives, and calendar moments, ensuring consistent brand storytelling and timely publishing across all channels
• Collaborate with internal teams, such as Brand Marketing, Public Relations, Food and Beverage, Retail, Nightlife, Hotel and Entertainment, to gather content, stories, and visuals that showcase the hotel's unique offerings and experiences
• Plan and execute content calendars, ensuring a consistent and engaging presence on social media channels
• Develop and execute user-generated content (UGC) strategy and engage with customers through comments, messages, and reviews to foster positive relationships and brand advocacy

Influencer and Partnership Management:

• Oversee and support the Influencer Marketing Manager in identifying and cultivating relationships with relevant influencers, content creators, bloggers, and industry partners to amplify the hotel's social media reach and brand presence
• Collaborate with influencers and partners on content creation, collaborations, and promotions that align with the hotel's brand and target audience
• Lead collaboration and execution of all social partnerships across Fontainebleau Las Vegas social media channels, including partnerships with outside brands, entertainment talent, corporate sponsors, and resort parent brands
• Serve as the primary liaison for external brand partners and content creators, aligning on creative strategy, production timelines, deliverables, and go-live plans
• Track and measure the impact of influencer and partnership initiatives, and provide insights and recommendations for future collaborations

Team Leadership and Management:

• Partner closely with the VP of Brand Marketing to shape social strategy and ensure seamless, high‑quality execution across all platforms
• Lead and manage the Social Media team, providing clear direction, coaching, and professional development opportunities
• Set clear goals and expectations, and ensure Members have the resources and tools needed to succeed
• Foster a collaborative and innovative team culture, encouraging creativity, idea-sharing, and continuous learning

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Must be at least 21 years of age. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Bachelor’s degree in marketing, Business, Hospitality, or a related field and/or equivalent combination of education and experience
• Minimum of six (6) years of progressive experience in social media, digital marketing, or brand strategy, preferably in the hospitality, lifestyle, or entertainment industries
• Proven ability to build, execute, and optimize scalable and results-driven social media strategies, with a strong understanding of content development, engagement tactics, and community growth
• Demonstrated experience managing or collaborating on large-scale paid social campaigns, including audience targeting, creative testing, and performance optimization
• Excellent written and verbal skills. A portfolio of written and creative examples will be requested upon interview.
• Experience in influencer relations, partnership execution, and cross-functional content planning with internal and external stakeholders
• Basic photography skills a plus
• Proven ability to lead social media crisis response efforts, including SOP development, real-time escalation, and cross-functional coordination with Legal, PR, and Executive stakeholders during brand-sensitive scenarios
• Quick learner with the ability to adopt and navigate digital tools, including social media dashboards, data visualization software, and reporting platforms
• Strong organizational skills and attention to detail
• Strong leadership capabilities with a demonstrated ability to coach, mentor, and inspire team members while driving strategic priorities and creative innovation
• Dedicated to performing research and staying current with current trends
• Excellent leadership, prioritization, and organizational abilities
• Ability to work collaboratively across departments, aligning social initiatives with broader marketing, PR, and brand goals to drive business success

SUPERVISORY RESPONSIBILITIES

This position will define, build, and lead a world-class social media team and be responsible for recruitment and daily team management.

DIVERSITY COMMITMENT

Fontainebleau Las Vegas is committed to ensuring an inclusive space and sense of belonging for our Members. We believe our workforce should reflect the vast diversity of the communities we serve, and that diverse voices should be intentionally integrated into our work. We foster a culture of difference and diversity of identity, experience, and perspective, while actively striving for inclusive behaviors across our Company. By promoting these values and continuously pushing for better, we aim to create a positive work environment that encourages equality, inclusion, empowerment, and respect.

CERTIFICATES, LICENSES, REGISTRATIONS

Member must be able to qualify for licenses and permits required by federal, state, and local regulations.

LANGUAGE SKILLS

Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in English may also be required.

REASONING ABILITY

Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by a Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the Member is regularly required to stand and use hands and fingers to handle or utilize objects, tools, or controls. The Member frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision and peripheral vision.

The Member must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Member could be exposed to an environment containing unrestricted secondhand tobacco smoke.

PAY TRANSPARENCY

Fontainebleau Las Vegas believes in developing and supporting our talent into the future. Our compensation program is designed to attract, motivate, and retain talented Members who are the driving force behind the Company's success. We strive to provide market-competitive compensation. Salary will be commensurate with experience and skill set, considering a candidate's qualifications, skills, competencies, and experience, as well as internal equity and market data alignment.

In alignment with our Company culture, we will strive to communicate openly about the goals of the Company and the design of the compensation program. The compensation process is designed to be fair and simple so that all Members and managers understand the Company's goals and future career development opportunities for upward mobility.

SALARY

$110000 per year - $150000 per year