Influencer Marketing Intern (KOL Outreach & Affiliate)

Roxon Inc.

Internship

Irvine, CA, US

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About the job

Company Overview

ROXON Inc. is an outdoor gear brand specializing in innovative modular multitools and everyday carry (EDC) products. We combine functionality, design, and innovation to deliver high-quality gear trusted by outdoor enthusiasts and creators worldwide.

Position Summary

We are looking for a highly proactive Influencer Marketing Intern who can identify, reach out to, and manage relationships with content creators (KOLs).

This role is heavily execution-driven — your main goal is to find the right creators, initiate partnerships, and track their performance based on actual results (sales & engagement).

Key Responsibilities

1. KOL Outreach & Sourcing

  • Identify relevant creators across platforms (TikTok, Instagram, YouTube, etc.)
  • Source nano to mid-tier influencers aligned with our brand (EDC, camping, BBQ, outdoor lifestyle)
  • Conduct daily outreach via DM, email, or influencer platforms
  • Maintain and update outreach tracking sheets

2. Creator Relationship Management

  • Communicate with creators regarding collaboration details
  • Coordinate product gifting and campaign requirements
  • Follow up to ensure content delivery (videos/posts)
  • Build long-term relationships with high-performing creators

3. Performance Tracking & Optimization

  • Track affiliate links, discount codes, and creator performance
  • Analyze which creators generate sales and engagement
  • Identify top-performing creators for long-term partnerships
  • Help optimize outreach strategy based on performance data

4. Platform & Tools

  • Use tools like GRIN, affiliate platforms (e.g., Awin), and internal tracking sheets
  • Assist in managing influencer campaigns and creator pipelines

Qualifications

  • Current student or recent graduate in Marketing, Communications, Media, Design, Film, or related fields
  • Strong interest in social media, influencer marketing, and digital content
  • Good communication skills and a willingness to learn
  • Familiarity with at least one major social media platform
  • Basic understanding of content trends and visual storytelling

Nice to Have (Not Required)

  • Personal social media account management experience
  • Interest in DTC brands, e-commerce, or UGC-driven marketing
  • Experience or curiosity around AI tools for content creation
  • Background in photography, videography, or creative fields

Job Type: Internship

Pay: $18.00 per hour

Work Location: In person

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