Director of Influencer Marketing

A company is looking for a Director of Influencer Marketing & Social Media.

Key Responsibilities

Own the end-to-end influencer marketing strategy, including relationship management and campaign execution

Establish a clear ROI framework to evaluate influencer investment and its impact on the audience lifecycle

Lead and inspire a team, driving community engagement strategies to deepen loyalty among expecting and new parents

Required Qualifications

10+ years in social media and / or influencer marketing with leadership experience

Proven track record in building or scaling influencer programs that drive measurable results

Deep fluency in the creator economy and experience with consumer brands in community-driven categories

Hands-on familiarity with leading AI tools and the ability to integrate them into workflows

Comfortable with both brand strategy and performance data analysis