Social Media and Marketing Manager

Job Summary
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to engage audiences effectively. Your creativity and analytical skills will drive brand awareness, foster community engagement, and support overall marketing objectives. This paid position offers an exciting opportunity to shape our online voice and connect with diverse audiences worldwide.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand visibility.
• Create high-quality content including graphics, videos, blog posts, and photography using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media calendars, scheduling posts with applications like Hootsuite or Buffer to ensure consistent messaging.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback for timely responses and insights.
• Implement SEO best practices and conduct keyword research to optimize content for search engines and improve web traffic.
• Plan and manage Facebook Advertising campaigns to target specific audiences and maximize reach.
• Analyze web analytics using Google Analytics and other tools to measure campaign effectiveness, adjust strategies, and report on key performance indicators.
• Foster relationships with influencers, media outlets, and partners through public relations activities to enhance brand reputation.
• Oversee branding initiatives ensuring visual consistency across all digital channels while maintaining a compelling brand voice.
• Collaborate with cross-functional teams including sales, product development, and customer service to align marketing efforts with business goals.

Experience

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Familiarity with SEO strategies, keyword research, web analytics tools like Google Analytics, and social listening platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design and video editing; experience with photography is a plus.
• Hands-on experience managing paid advertising campaigns on Facebook or other social media platforms.
• Knowledge of social media management tools such as Hootsuite or Buffer for scheduling and monitoring posts.
• Strong understanding of branding principles, content creation techniques, public relations strategies, and e-commerce integrations.
• Excellent proofreading skills combined with the ability to craft engaging narratives that resonate with diverse audiences.
• Ability to analyze data insights to inform strategic decisions while maintaining a lively enthusiasm for digital marketing trends. Join us as we harness the power of social media marketing to tell compelling stories that inspire action!

Pay: $1,700.00 - $2,000.00 per month

Work Location: In person