Studio Production Lead

Brief Description Job Description: Studio Production Lead Company: Malco Group

Department: Marketing Services

Reports To: Marketing Communications Manager

Location: Annandale, MN

Position Overview The Malco Group is seeking a highly creative, detail-oriented Studio Production Lead. In this role, you will oversee all aspects of the in-house studio, including professional creative photography and video production; from concepting and storyboarding to capture (in-studio and on-location), editing, optimization, and delivery. As the primary producer of visual studio content production, you will create polished, high-quality assets include implementation of custom motion graphics, animations, effects and transitions in videos that showcase product use, features, and real-world applications across The Malco Group's entire portfolio, including Malco Tools, VETO Pro Pac, and other sub-brands.

You will manage video uploads to YouTube and oversee channel operations, optimizing content for maximum engagement and reach across relevant platforms. This includes implementing video tactics such as SEO, A/B testing, and performance analysis to increase viewership, subscriber growth, and overall impact. You will also provide technical and marketing support for learning/training strategies, trade shows, events, in-field demonstrations, and influencer collaborations.

As a key contributor to a cross-functional team, you will collaborate with product management, engineering, sales, and marketing leaders to develop and maintain best-in-class content for all marketing and sales channels.

Key Responsibilities

• Capture demonstrations, b-roll, creative, and technical images/videos of products across The Malco Group portfolio to create dynamic marketing assets.
• Manage photo and video projects from concept to deliverable, including shoots in studio, worksites, standard product stills, 360 images, and enhanced brand content.
• Create standard to creative lighting setups and brand guidelines for videos and photo shoots.
• Concept demonstrations and sets to build compelling environmental narratives and visuals that appeal to trade pro end-users.
• Select job sites for in-field shoots and ensure compliance with building construction PPE and industry safety guidelines.
• Edit videos, audio, and photos using Adobe Creative Suite or equivalent tools, optimizing for various formats (e.g., web, high-def, social, SCORM/LMS modules, TV, print).
• Incorporate motion graphics and kinetic typography into videos, including animated product call-outs, branded lower-thirds, text overlays, transitions, and dynamic on-screen elements to enhance storytelling and viewer engagement.
• Use after effects or other industry standard tools to design and animate custom graphics (e.g., key feature call-outs, benefit animations, instructional text sequences) that align with The Malco Group brand guidelines and optimize for social, YouTube, and training content.
• Create short-form animated/motion graphic assets (e.g., product highlights, quick-tip animations, promo intros/outros) for use across platforms to increase retention and shareability.
• Manage YouTube channels, including uploading and optimization for engagement (e.g., thumbnails, titles, descriptions, tags, end screens, cards) and research and implementation of tactics to increase reach and performance.
• Analyze video metrics (e.g., views, watch time, retention, CTR) and apply insights to refine tactics across platforms for higher engagement and audience growth.
• Manage and maintain the video and photo studio, equipment, and asset libraries.
• Actively collaborate with cross-functional teams to inform and update content for new product launches, portfolio projects, training materials, events, and influencer campaigns.
• Other duties as assigned.

Key Relationships

• Product Management: Support marketing launches for new products, special projects, and portfolio campaigns across The Malco Group brands.
• Marketing new product launch leader(s)
• Product Learning and Training Manager: Collaborate on training videos for internal and external audiences.
• Sales Director: Assist with sales efforts, marketing projects, key account activities, campaigns, and programs by providing compelling, demand-generating content.
• Engineering: Partner on new product launches, portfolio projects, Engineering Review Boards (ERBs), and New Product Development (NPD) initiatives.

Knowledge, Skills, And Abilities

• Technical and mechanical aptitude for tools and the building construction industry.
• Advanced understanding of the professional creative photography and video process, from concepting, shooting, editing, archiving, and sharing across a PIM/DAM platform.
• Proficiency in file formats, video codecs, and optimization for web, high-def, social, SCORM/LMS modules, print, and TV (various aspect ratios).
• Expertise with pro-level video cameras, mirrorless, DSLRs, audio recording technology, and lighting setups.
• Advanced knowledge of Adobe Creative Suite software, including motion graphics programs, 3D software, and post-production tools (e.g., color grading, retouching, aspect-ratio adaptation).
• Proven skills in YouTube channel management, video SEO, engagement tactics (e.g., A/B testing thumbnails/calls-to-action), and platform-specific strategies to maximize reach and performance.
• Strong analytical abilities to interpret metrics and apply insights for content optimization across platforms.
• Strong written and verbal communication skills, with the ability to collaborate cross-functionally.
• Demonstrated ability to work independently with minimal direction, managing multiple projects to flawless execution.

Education & Experience

• Bachelor’s or associate’s degree in photography as well as videography, film production, digital media, marketing communications, or a related field (or equivalent professional experience).
• Minimum of 8 years of consistent hands-on experience in digital content creation, photography, and video production, preferably in a marketing, product, or in-house studio environment.
• Proven track record of independently managing end-to-end studio projects with minimal supervision, delivering high-quality assets on time and within brand guidelines.
• Demonstrated success in optimizing video content for engagement and reach on platforms like YouTube (e.g., growing channels through SEO, tactics, and metrics analysis).
• Or a combination of relevant education and experience demonstrating advanced skills and independence.

Travel Requirements

• Approximately 10% travel (trade shows, events and field shoots, etc.)

Benefits And Perks The Malco Group recognizes the importance of offering comprehensive benefits and perks to its employees, including:

• 401k with company matching.
• Medical, Dental & Vision Insurance
• Company paid life insurance and paid short-term disability.
• Paid time off