Influencer Marketing Specialist - BeatBox

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $66,400 - $78,850, bonus eligible

COMPANY:

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:

The Influencer Marketing Specialist supports the administrative operations of BeatBox's Influencer Marketing Department. Focused on strategic creator discovery, vetting, product seeding, and campaign coordination, this role reports to the Influencer Marketing Manager and is part of the broader Digital Social team. This specialist brings proven experience in identifying and engaging influencers, with responsibilities that include coordinating logistics, maintaining influencer trackers and platforms, and ensuring strict adherence to internal processes, FTC guidelines, and 21+ compliance requirements.

Additionally, this role supports early influencer initiatives for our newly launched brand, Chillitas. Ideal candidates have some understanding of multicultural marketing and a general familiarity with U.S. Latino/Hispanic influencer trends and culture.

This role is perfect if you’re detail-oriented, highly organized, and love discovering new creators. You can pitch talent who embody BeatBox's high-energy vibe, rooted in music, festival culture, and positivity. You’re chronically online and fluent in TikTok, Instagram, YouTube, emerging creator niches, and viral online trends.

JOB RESPONSIBILITIES:

• Build and maintain dynamic target lists of 200–300+ creators, sourcing talent across multiple niches to support festival campaigns, product launches, always-on marketing, and brand experiences for BeatBox and Chillitas.
• Assist in sourcing and vetting influencers for campaigns (e.g., new launches, brand collaborations, cultural partnerships), ensuring alignment with brand guidelines and 21+ audience requirements.
• Support execution of influencer campaigns, including product seeding, shipment coordination, delivery confirmations, and content submissions.
• Track creator activity and campaign deliverables across influencer platforms (e.g., CreatorIQ, Archive), ensuring all content is delivered and uploaded to our internal drives.
• Monitor campaign performance and organize key metrics (e.g. Impressions, EMV, reach, engagement) to support reporting and campaign recaps.
• Maintain internal influencer trackers with accurate creator details, content links, agreement status, and payment progress.
• Manage the influencer payment pipeline and support contract organization, ensuring invoices are tracked and agreements are properly executed and archived.
• Develop creator briefs and campaign guidelines and curate creative inspiration to guide content development.
• Monitor organic and viral content featuring BeatBox and Chillitas, capturing relevant UGC and tracking emerging opportunities.
• Track competitor influencer activity and creator trends, partnering with Digital and Social teams to inform future campaigns and support broader brand initiatives.
• Support on-site influencer activations and experiential campaigns with coordination and logistics

JOB QUALIFICATIONS:

• High school diploma or equivalent required. Bachelor's degree preferred.
• 2–3 years of experience in paid and/or organic influencer marketing, PR, social media, or experiential campaigns, specifically within the creator and influencer space.
• Experience in CPG, beverage, or a highly regulated industry (e.g., alcohol, 21+ compliance) is a massive plus.
• Familiarity with FTC disclosure guidelines and best practices for influencer marketing compliance.
• Hands-on experience with influencer CRM platforms (such as CreatorIQ or Archive) and managing large datasets in Excel or Google Sheets.
• Experience supporting multicultural marketing campaigns or a general familiarity with US Latino/Hispanic creator culture, trends, and music.

WHY ANHEUSER-BUSCH:

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!